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In an attempt to test the waters in the field of mobile phone marketing, Unilever has announced that it will offer mobile coupons to its customers. This is a trial run and will go on for four weeks.
The company has stated that the trial run will start this Sunday and will go on for another four weeks. It will be conducted at a ShopRite store in Hillsborough, New Jersey. The company plans to give discount coupons for some of its most famous brands like Dove soap, Lipton tea, Breyers ice cream, and Hellmann’s mayonnaise.
To get these discount coupons, you need to check out the website samplesaint.com and download the coupons to your mobile phone. To redeem these coupons, you can give your phone to the cashier at the store. He will scan the barcode on your phone’s screen, redeem the coupon, and delete the coupon from your phone. To make use of this offer, you need to have an internet enabled phone. This technology has been developed by a Chicago based mobile technology company named Samplesaint.
Marc Shaw of Unilever said that mobile marketing is the Holy Grail that everyone has been trying to figure out. He also said that it is important for businesses to find out what catches the attention of their customers exactly.
Regular readers of this blog know what I feel about mobile coupons. So, this does not come as a surprise to me at all. In fact, if anything, I would say that Unilever is a little late in entering the mobile phone marketing field. But, as they say, better late than never. Depending on the result of this test run, the company might decide to take mobile phone marketing seriously. So, I’ll keep an eye on this test run and keep you guys posted. Watch this space for more details.
Tags: barcode, discount coupons, dove soap, holy grail, lipton tea, marc shaw, mobile coupons, mobile phone marketing, mobile marketing, mobile phone, mobile technology, unilever
Technorati Tags: barcode, discount coupons, dove soap, holy grail, lipton tea, marc shaw, mobile coupons, mobile phone marketing, mobile marketing, mobile phone, mobile technology, unilever
Categories: Cell Phone Advertising, All things mobile phones.
A lot of people are wondering whether cell phone advertising is actually as big as everyone claims to be. If you are one of those people too, I’ve got something to tell you. It is going to be much bigger than most people can ever imagine. Let me tell you why I think so.
1. The sales of smart phones. Even at the time of a global recession, the sales figures of Apple iPhone and Blackberry have been very good. The number of people who use smart phones has more than doubled in the past few years.
2. Various studies show that smart phone users are most likely to recall ads and other stuff. They spend a lot of time surfing, playing games, watching TV, and shopping on their phones. In other words, they spend a lot of quality time with their phone – which is exactly what marketers want.
Take Pandora for example. It is an online service provider which allows users to design their own radio stations depending on their preferences in music. It is a free service which is backed by ads. Pandora has been in the business for nearly nine years now and it currently has a whopping six million users. Some of its notable clients include Best Buy, Nike, Dockers, Puma, Domino’s, and Target. They all buy ad spots on Pandora regularly.
These big brands have been using Pandora in their own ways. Dockers, for example, offered 20% flat discount to everyone who used the promotional code ‘Pandora’ on their website. Puma, which was one of the sponsors of the movie Fast & Furious 4, allowed Pandora users to buy shoes that were featured in the film. It goes on and on. One thing that the marketing houses of all these big brands have been saying is this – the response to cell phone advertising exceeded their expectations. The average response rate was somewhere around 5%, which is way more than the average response rate for online ads.
The icing on the cake is the statement of Rob Weisberg of Domino’s. He said that marketers these days have no choice but to take cell phone marketing seriously. They need to be where their customer works, lives, and plays.
All I’ve got to say is simple – wait and watch. Like I have always claimed, cell phone advertising will become bigger than any other form of conventional advertising methods.
Tags: apple iphone, best buy, cell phone marketing, dockers, global recession, iPhone, marketers, online service provider, pandora, promotional code, puma, radio stations, smart phones, smart phone users
Technorati Tags: apple iphone, best buy, cell phone marketing, dockers, global recession, iPhone, marketers, online service provider, pandora, promotional code, puma, radio stations, smart phones, smart phone users
Categories: Cell Phone Advertising.
Categories: Cell Phone Advertising.
A recent report from Limbo-GfK on mobile advertising has some encouraging news. It says that mobile advertising, as an advertising medium, is slowly becoming a mainstream phenomenon around the world. Here are some snippets from the report.
1. According to the report, nearly 35% of the mobile users in the U.S. got ads on their mobile phone during the fourth quarter of 2008. The number was particularly high with iPhone users – 42% of iPhone users in the country got mobile ads.
2. One third of mobile users who got ads responded to them in some way. Women, as expected, are more likely to respond than men.
3. 18-24 year-olds are most likely to respond to mobile ads.
4. In the UK, the mobile advertising market is growing bigger by the month. A lot of analysts have predicted a huge growth for the advertising medium which has made business owners, both small and large, take notice. As a result, a lot of marketers have decided to spend more on mobile advertising. The report claims that more than 50% of marketers in the UK have decided to increase their mobile advertising budgets in the coming months.
5. Already, more than 50% of advertising agencies in the UK have tried their hands on mobile advertising campaigns and have had relatively good success. So, it is likely to become an important part of the mainstream marketing plans both in the UK.
The way I see it, there are two important reasons why most marketers have decided to give mobile advertising a try. One is the huge success of companies like Blyk and AdMob. The other one, as we all know, is the global economic crisis which has made companies turn toward mobile advertising. At this credit-crunched time, it is obviously a wise move to spend on mobile advertising campaigns which are likely to give you better results than traditional advertising campaigns. Don’t you think?
Tags: Admob, advertising campaigns, advertising medium, Blyk, global economic crisis, iPhone, limbo, mainstream marketing, mainstream phenomenon, marketers, mobile advertising campaigns, mobile ads, mobile advertising, mobile users, traditional advertising
Technorati Tags: Admob, advertising campaigns, advertising medium, Blyk, global economic crisis, iPhone, limbo, mainstream marketing, mainstream phenomenon, marketers, mobile advertising campaigns, mobile ads, mobile advertising, mobile users, traditional advertising
Categories: Cell Phone Advertising, All things mobile phones.
Watching the live video feeds of Ustream.tv just got easier for iPhone users. Ustream.tv has come up with an exclusive iPhone application which will allow iPhone users to watch live video feeds anytime, anywhere and connect with people who do the same.
Since developing apps for the Apple iPhone seems to be the in-thing now, I was not surprised to hear this news at all. After all, Ustream.tv has made a name for itself by providing high quality streaming video service. So, it was really a matter of time before they came up with this application. So, from now on, iPhone users can watch every single broadcast of Ustream.tv right on their phone. Also, using this application, you will be able to chat with people who watch Ustream shows and connect with like-minded people.
This will make it easier for iPhone users around the world to watch the live feeds from Ustream.tv no matter where they are. Moreover, the ability to connect with people on the move adds a nice social networking touch to the application. So, the way I see it, this application could easily become massively popular with iPhone users.
As of now, the application is still in beta. Ustream.tv has asked iPhone users to send in their identifier number in order to be able to get a copy of this application. Ustream.tv will select a number of people among the applicants and send a copy of the customized application to them.
Tags: apple iphone, apps, iPhone, iphone application, live feeds, social networking, ustream tv, video streaming service
Technorati Tags: apple iphone, apps, iPhone, iphone application, live feeds, social networking, ustream tv, video streaming service
Categories: Apple iPhone, All things mobile phones.
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