A look at Limbo’s mobile advertising report

Limbo, probably the most famous mobile entertainment community in the world, released its mobile advertising report recently. It had some encouraging figures and some surprising facts.

1. The major focus of the report was on brand recall. Limbo says more than 40% of mobile users who received mobile ads were able to recall at least one brand, which is a significant fact.

2. SMS or text message is still the number one choice for mobile advertisers. While it is known that SMS is very popular with youth, this report says that there is a significant number of people aged 35 or over use SMS regularly, thereby debunking the myth that SMS is an exclusive medium for youth.

3. WAP is the fastest growing medium with close to 70 million users. This will help mobile advertisers reach end users more effectively.

4. Surprisingly, people in the low income group were able to recall brands more effectively than people in the high income group.

5. As usual, Verizon and AT&T were the most recalled names.

When it was predicted that mobile advertising industry will be worth billions in a few years, a lot of eyebrows were raised in doubt. But with more users, more advertisers, and more operators joining the mobile advertising bandwagon, I’m sure the industry will grow at the predicted rate.

Categories: Cell Phone Advertising, All things mobile phones.

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