Cell phone advertising is considered the next big thing, and the advertisers are closely watching the mobile phone user segment. People who speak in favor of cell phone advertising come up with one fact that holds true most of the times.
Day in and day out, we are flooded by lots of advertisers screaming to get our attention. We watch TV, listen to radio, check our emails and snail mails, gaze through billboards, and yet, we hardly remember the flurry of ads that we go through. This happens because we have a choice to skip or flee when it comes to these mediums. But, the one thing that is always on and always with you, the mobile phone, is being targeted by the advertisers. The difference is that the mobile phone never goes unnoticed. We check every text message that comes in, we respond, we make calls, and do a lot of other things in our phone. Advertisers say that an ad in the cell phone is most likely to get a response than any other form of advertising.
There are a few reasons based on which marketers think cell phone advertising could be more successful than the other conventional forms of advertising.
The cell phone is always with us. We hardly leave it unattended. This serves as a big advantage, as other mediums like TV and print have high chances of viewers just skipping the channel or skimming through the material. It has lots of variety. You can send videos, graphics, pictures, and banner ads to attract the users.
The ads can get very personal. You have opt-in services whereby you can opt for your personal favorites and allow only them to reach your inbox. For example, you would love to know when your favorite band goes live and when your favorite sports team is playing. These kinds of ads are meant for specific viewers who would certainly respond and make use of the ads.
The ads are small, yet effective. Big brands sponsor lots of services that service providers offer the customers and they come up with banner ads when the customers avail the particular service. For example, you can see Microsoft logo when you browse certain websites from your mobile. This kind of ad doesn’t ram the sponsor down your throat, but certainly makes an impression.
Location-based advertising is another possibility with mobile phones. With GPS (Geographical Positioning System), you can track mobile phone users and send appropriate messages to them. For example, as a coffee shop owner, you can send a message about the special serve of the day when they pass by. However, this is still in the rudimentary stage and will take sometime to get implemented.
The strength lies in sheer numbers. There are more than 220 mobile users and almost 40% of them are regular text messengers. This ensures a strong customer base and statistics say text ads have a CTR (Click-Through-Rate) of around 4%, which is way better than the normal web CTR of 1%.
Cell phone advertising is considered to have an edge over other forms of advertising and expected to have excellent growth down the line.
Categories: Cell Phone Advertising.
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