Ad funded mobile operator Blyk has 200,000 subscribers now

It’s time for a little celebration in good old Blighty. Blyk, the London based ad funded mobile operator, has reached yet another milestone quietly. The company has increased the number of its subscribers to a whopping 200,000.

To understand the significance of this feat, we need to put things in perspective. Blyk is the first ad funded mobile operator in the world. When it started off, it had just one goal. It was to get 100,000 subscribers within the first year. However, since the company was funded completely by advertisements, no one really thought it was possible. The idea of people getting talk time in return for getting ads on their mobile phone didn’t sound majorly appealing at that point of time. However, the response was so good that it reached its goal in just six months.

Now, just a few months after reaching its goal of 100,000 subscribers, the company has crossed yet another milestone – 200,000 loyal customers – All of them willing to get ads on their mobile phone to get free talk time and free text messages.

The important thing to be noted here is that the response rate for these mobile ads has been nothing short of terrific. 25% of the customers who get ads on their mobile phone respond to them. In other words, it costs only around $0.85 per response, making it highly profitable for the advertisers.

200,000, when compared to the millions of subscribers in the UK, might seem like a small number. But you have to consider an important point here. This is the beginning of a trend. Mobile advertising is still in its infant stage and a lot of mobile users around the world are yet to realize its benefits. So, in a relatively new market, Blyk has been able to get 200,000 loyal subscribers within such a short span of time. And it has managed to achieve the highest response rates at the lowest costs possible. In other words, it has got a highly targeted customer base which is a dream for any advertiser. With the number of mobile users increasing by the day and people becoming aware of mobile advertising, you can only expect these numbers to up. To put it simply – watch out for Blyk.