AdMob + Unicast = Effective Mobile Advertising Campaigns

AdMob, a well known name in mobile advertising, has joined hands with Unicast in an effort to make its mobile advertising campaigns better and more effective. Through this partnership, AdMob will use Unicast’s Rich Media Mobile Platform to make its advertising campaigns richer, better, and more effective.

Rich Media Mobile is a technology which can be used to create rich, effective mobile advertisements and track their performance. Mobile advertisers are thrilled at the prospect of having a technology which will not only make their advertising campaigns better, but also track their performance and hence help them calculate the ROI (Return on Investment) perfectly.

Rich Media Mobile uses a unique technology which can automatically find out the type of mobile phone a user has and the kind of media it can play and offer the mobile content in the right format. In other words, this technology will customize mobile content and deliver it appropriately. This will help mobile marketers deliver their content effectively and enhance the experience of mobile advertising for end users. You can track your advertising campaigns through real-time reporting and assess their effectiveness. The service is compatible with AT&T, Sprint, T-Mobile, Verizon, and other prominent US carriers.

Tags: Admob, advertising campaigns, AT&T, mobile advertisements, Mobile advertisers, mobile advertising, mobile content, mobile marketers, mobile phone, real time reporting, Rich Media Mobile, Rich Media Mobile Platform, ROI, Sprint, T Mobile, Unicast, Verizon