An article on mobile advertising and my thoughts on it

Advertising Age has a good article on mobile advertising. It talks about why 2008 won’t be “the” year for mobile advertising and how things can be improved to make it better than what it is right now.

I personally don’t agree a great deal with the fourth point which says the concept of mobile phone as a standalone advertising medium is a misnomer and it should be integrated with other popular media like TV, online, or print. While I agree that mobile advertising could complement these media greatly, I strongly believe that it has a future of its own as an advertising medium.

The fifth point of the article says there has not been a hallelujah moment for mobile advertising. The kind of moment which will make everyone take notice. I think it can happen soon. Oh; and I have my reasons for that too. Here’s exhibit one, two, and three.

Nevertheless, it has some good points. More importantly, at a time when bashing mobile advertising is considered cool, it’s nice to see someone come up with an article like this.

Categories: Cell Phone Advertising, All things mobile phones.

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