Basics of mobile marketing

The New Media Institute recently released a report on mobile marketing which had some interesting facts and very good points.

The report says that a lot of major brands in the US are into mobile marketing and their success rate has been very good so far. It also says that when done the right way, mobile marketing can get you very good results which will be way better than the results that you get from traditional advertising methods. One of the main reasons why all these big brands choose mobile marketing is the ability to connect to people. Mobile marketing can help you target your customer segment accurately – something that traditional advertising methods often fail at.

The report also states three important things about mobile marketing.

First, you need to offer something to people in order to make them join your mobile community. You need to convince them that there is a benefit in joining your community. You can do this by offering free products, discount coupons, exclusive access to special content, and so on.

Second, you need to make sure you respect their privacy. You need to contact them only when they want you to, not whenever you want to.

Third, relevancy of your campaign. You should get to know about people’s preferences and target your mobile marketing campaign accordingly. You cannot send a KFC ad to a PETA activist. So, you need to make sure you send relevant ads in order to get response from the other end.

Well; I think that pretty much sums up everything. Mobile marketing campaign, when done the right way, can be the magic bullet big brands are looking for.

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