Bluetooth Technology in Mobile Advertising

Are you in a shopping mall right now? Why don’t you switch on the Bluetooth facility in your mobile phone and check out for some hot offers? No, I’m not kidding. Remember I talked about “location specific mobile advertising?” The Bluetooth facility in mobile phones has become a convenient way for merchant outlets and marketers to send location-specific messages, advertisements, and offers.

Next time you enter Hard Rock Café, you might get a message about the day’s serves and special discounts on your favorite latte via Bluetooth. Analysts say that this form of marketing could work better than other conventional forms because it offers something for the customer instantly without having to go anywhere. It’s easy to understand. Imagine this - I go to my favorite bookstore and I get a message stating that there is a 25% discount on my favorite bestseller. Why would I want to miss it out? With this kind of marketing, the offer can be made use of by the consumer immediately and this makes this campaign a very successful one.

The interactive nature of Bluetooth technology also gives advertisers and marketers a lot of chances to experiment with different methods of marketing. For example, advertisers may conduct a poll or quiz and make you participate in that. They can also offer on-the-spot prizes for the winners. All this could take only a few minutes and so a majority of mobile users might want to give it a try, which is what the mobile advertisers want.

Categories: Cell Phone Advertising.

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