A few weeks back, CBS announced that it will experiment with location based mobile advertising and based on the results, will think about taking the advertising campaign to the next level.
It was announced that CBS Mobile unit will team up with Loopt, a famous social networking service, in this advertising campaign. The team has got two tailor-made mobile websites to run this advertising campaign – CBS Mobile News and CBS Mobile Sports.
As of now, these ads will appear on your mobile screen only if your phone has GPS capabilities and if you are a customer of Sprint Nextel or Boost Mobile, who have signed deals with Loopt. However, CBS is confident of getting more carriers sign a deal with them to reach out to a larger customer base.
Loopt’s GPS based technology will help advertisers send targeted ads based on the mobile users’ location. Now, to stay clear of controversies and privacy issues regarding location based advertising, CBS and Loopt have announced that this advertising service will be made available strictly on an opt-in/opt-out basis. Meaning, if you are interested in getting the ads, you can opt in and you can opt out of the same at any time. Also, they have announced that the mobile ads will be delivered anonymously and they will not store your location history.
Something that Cyriac Roeding of CBS said made a lot of sense to me. When asked further about the importance of adding value in mobile advertising, he said that this is a game in which the customer should win at the end of the day, for if he doesn’t, there is no game to be played. Spot on, I should say!
Tags: advertising, Boost Mobile, CBS, CBS Mobile News, CBS Mobile Sports, CBS Mobile unit, Cyriac Roeding, GPS, location based advertising, location based mobile advertising, Loopt, mobile, mobile ads, mobile advertising, mobile websites, social networking, Sprint Nextel, targeted ads, value in mobile advertising
Technorati Tags: advertising, Boost Mobile, CBS, CBS Mobile News, CBS Mobile Sports, CBS Mobile unit, Cyriac Roeding, GPS, location based advertising, location based mobile advertising, Loopt, mobile, mobile ads, mobile advertising, mobile websites, social networking, Sprint Nextel, targeted ads, value in mobile advertising
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Categories: Cell Phone Advertising, All things mobile phones, Mobile Social Networking.
