Could 3G iPhone become a mobile advertiser’s dream?

No publicity is bad publicity, they say. If that’s true, then Apple can be proud of what they’ve achieved in the past few days. With the release of the 3G iPhone, they’ve made everyone, including yours truly, say something about it. As you can see for yourself, the internet is full of people expressing their opinions, as mixed as they are, on the new iPhone. Isn’t that what Apple exactly wants?

Thankfully, AdAge has come up with an article that stands out a little from the crowd. It looks at the 3G iPhone as a potential marketing weapon. The new features, the rich look, and the extremely good user interface of the new iPhone make it a very good choice for mobile advertisers around the world. However, instead of the usual banner ads, text message ads, and MMS ads, adverts in the new iPhone will be a lot different.

In the new iPhone, software is the content and content is the software. In other words, marketers will focus on building web applications for the iPhone and market them more effectively. The key is to think of a mobile application and then find out if there is actually any demand for such an application. Once you’ve found out the right app which users might make use of, you’re on your way to market your product or service in the most efficient manner ever. For example, a mobile game developer could come up with a kickass game for the 3G iPhone and allow the users to download it for free. This will give him more publicity and exposure than a measly banner ad or a text message ad. Because apps are something that the users look forward to using, the issue of unsolicited, unwanted mobile marketing is out of question. Check out the article and tell me what you think of it.

Categories: Apple iPhone.

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