Customized Mobile App for Windows Mobile Users from the Associated Press

The Associated Press has developed a mobile application for Windows Marketplace for Mobile. The application, aptly named AP Mobile, gives Windows Mobile users access to the global news network of the Associated Press. If you download this application onto your mobile phone, you will be able to get all the information you want right on your mobile phone.

If you remember, the Associated Press launched its own mobile news portal some time back. The response, as expected, has been very good so far. With more than 1.5 million registered users, AP’s mobile application is one of the most popular apps in the marketplace today. Still, AP wants to extend the reach of its mobile news network further. So, the company thinks that developing a customized application for Windows Mobile users is the first step in the right direction.

The introduction of this application will help AP in two ways. One – it will make its mobile news portal very popular. Two – it will create new revenue streams for its members. It will be beneficial for Microsoft as well as it gives Windows Mobile users access to a wide range of information, tools, games, and more. If you are a Windows phone user, this app will bring you stock market news, weather news, sports updates, local news and international news, lifestyle tips, travel tips, and entertainment news right to your mobile phone screen.

The app also includes plenty of social networking features which allow you to share a news story with your friends instantly on Twitter or Facebook. You also have the option of bookmarking it in your Delicious account. If you want to share something privately with your friends, you can email the story as well.

So, how have Windows Mobile users reacted to this new app? A cursory look at the comments section on Windows Marketplace for Mobile gives a good idea. It is full of positive comments like ‘great app’, ‘user friendly app’, ‘nice social networking features’, and so on. So, we can expect a lot more users to download this app. AP has plenty of reasons to smile. If you are a Windows Mobile user, make sure you check out this application and let me know your thoughts.

Categories: All things mobile phones, Microsoft.

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