Debunking the myths about mobile advertising - II

When I read rants on mobile advertising, one thing stands out in all the articles. It is predictability. All these guys who have something to say against mobile advertising are so damn predictable. So, when I read this one, I was not surprised at all.

“I’m all for cell phones (I couldn’t go through my day without one) and I’m all for ads (hence the occasional ads on my site) but I think if an ad pops up on my phone I will scream.”

Uhmm; let me guess. People might have felt the same about internet ads a few years back. Now, can you show me a single website without ads?

“We do not need cameras, internet, GPS and whatever else they are putting in cell phones now a days.”

This is even simpler. Just buy a low-cost, low-end mobile phone that doesn’t have these features. And stop complaining about people who go out there and buy these high-end phones.

“My only hope is when these horrible ads come out that there is some way to opt-out (like you can opt-out of the text message ads).”

You well and truly can opt out of any sort of mobile ads. That is the idea behind it. No one, I repeat, no one will compel you to get ads on your phone. If some moron tries to do so, he will face severe repurcussions. If you have doubts, check this out.

Now that I’ve explained everything, please save me the trouble of writing another post like this. I need variety and people who read this blog need variety. So, next time when you think of writing something against mobile advertising, read this section. If you still want to go ahead, please be creative and come up with something new.

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Categories: Cell Phone Advertising, Rant.

2 comments.

Amanda Roberts

Comment on April 3rd, 2008.

Yes, yes, we are all so predictable, I know. Yes it is hard to find a website online now without ads, and yes, years ago people were upset with ads online, just like people were upset about product placement in movies/tv when they first came about.

As for your answer that I buy a “low-cost, low-end mobile phone” that is what I have, thank you. My concern is not that we have all these gadgets on cell phones, it’s the fact that people expect it to be there now. A cell phone without a camera is so alien to some people it is ridiculous.

As for your assertion that you have to opt-in for mobile phone ads, that might be the case now, but what about a few years from now? If this technology is mainstreamed, what is to stop it from becoming part of your contract? I know you hate the TV to mobile ad comparison but come on. Just as TV ads are commonplace now, if ads are built into future contracts (maybe not this year or next but ten years from now) what is to stop them from becoming something you don’t opt-in to?

And finally, since you have bemoaned my choice of article topics I say you should stop waiting for us to come up with more myths. If you don’t want to read and debunk our perceptions and tear down our metaphors, then just don’t write anymore on this topic. By continuing to complain about us, you are the one becoming “so damn predictable”

Krishnan

Comment on April 4th, 2008.

First of, thanks very much for the comment. Well; you’ve got a point there. But the thing is, as the industry becomes more and more competitive, the carriers just can’t afford to take their consumers for granted. So, unless carriers in the country sit together and decide to make mobile advertising a part of their contracts, I don’t see mobile advertising becoming a must-use option for customers. But then, it’s highly unlikely. Of course, this is not a fact-based argument, but neither is yours. My argument is based on my belief that the market will become more consumer-friendly in the future.

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