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Comment on March 29th, 2008.
Thanks for taking the to time to read my rant. I may have been a little harsh, but this is the point I’m trying to make.
I’m well aware of the opt/double opt-in process and yes users will subject themselves to ads for something in return. The keyword here is subject.
Having been involved with many online promotions, which are opt-in, unless they were truly engaging experiences, most visitors come for the prizes; not the ads. Furthermore, those that click the ads may not be the customers you most covet.
I have nothing against display ads (mobile or online), if done properly, but it’s time to raise the bar and make consumer interaction and engagement the new means of measurement as opposed to impressions.
Subsidizing mobile has enormous opportunity but only those looking to create interactive dialog with consumers will build long lasting relationships.
Again, thanks for commenting and you’ve got yourself a new follower.
Cheers
Comment on March 29th, 2008.
Hi Damon,
Thanks for the comment. I do believe that they need to raise the bar when it comes to innovative, engaging ads and stuff like that, but all I’m saying is - let’s give them some time. The industry is still in its nascent stage and will have its share of initial hiccups. So, let’s not write it off. When done properly, this can have a huge impact all over the world and can simply change the way we perceive mobile phones. And yeah; you’ve got yourself a reader too. 
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