Eric Schmidt, mobile phone market, and a few musings

In one of his recent interviews, Eric Schmidt brought up a few very good, thought-provoking points. If you don’t know who he is, click here.

Eric said that mobile computing could be the most important idea which needs to be developed in future. This argument has been put forward by a lot of prominent people and we all know the bottom line – whatever people do with their PC, they should be able to do it with their mobile phone.

He also has a valid point to back up his argument. When the PC was introduced, no one imagined that it would go on to become such a big, powerful platform. Given the speed at which world is going mobile, the same phenomenon might happen with mobile phones too. The starting point of that phenomenon, he believes, will be Google Android. Google Android, the mobile operating system from Google, has created enormous buzz in the market and later this year, we can expect to see a number of mobile phone makers coming up with handsets based on Android.

However, the most important point that caught my attention is this – ‘ubiquity of location based data’ – a phrase used by Eric. Think of the information that could be most useful to you if you could get it on your mobile phone whenever you want – traffic information, flight and bus schedules and routes, weather updates, and maps. We will soon have all sorts of such information right on our mobile phone, whenever we want.

I believe that mobile advertising and mobile phone market in general could become a much bigger deal by giving the users what they want – like the aforementioned things – rather than ads that are not targeted and irrelevant.

PS: If you had no idea who Eric is and clicked the link above, do this.

1. Come out of the cave you’re living in.

2. Get a shave and a haircut.

3. Get used to us evolved humans and try to behave the way we do.

Categories: Cell Phone Advertising, All things mobile phones.

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