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It seems Focus Media has spammed its way to a decline in revenue. Focus Media, which was admonished severely for spamming millions of subscribers of China Mobile, has cut its earnings forecast for 2008.
The company has announced that they expect their full year revenue to be around $15 million – a figure that is awfully less than the previously announced $55 million. Focus Media stated the mobile spam controversy and its aftermath as reasons for the decline in revenue.
You spam 200 million subscribers with mobile ads and face a whopping $40 million decline in your revenue. Sounds fair, doesn’t it? I think this will be a huge lesson for mobile advertisers and network carriers all over the world and will make them take mobile spam more seriously, which is ultimately good for mobile users.
Tags: advertisers, aftermath, china mobile, decline, earnings, focus media, Mobile advertisers, mobile spam, mobile ads, mobile users, network carriers, spam controversy
Technorati Tags: advertisers, aftermath, china mobile, decline, earnings, focus media, Mobile advertisers, mobile spam, mobile ads, mobile users, network carriers, spam controversy
Categories: Cell Phone Advertising, All things mobile phones.
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