Free mobile analytics tool from AdMob

Regular readers of this blog might know that I’ve discussed the importance of analytic tools to track a mobile ad campaign’s performance time and again. Now, AdMob, the leading mobile ad platform provider, has come up with a mobile metrics package which helps you track the performance of your mobile sites and mobile advertising campaigns. More importantly, the service is entirely free of cost.

Called AdMob Mobile Analytics, the service is free of cost and it can be compared to Google’s Google Analytics service. With this, you can track your mobile site’s performance more effectively with data such as the number of unique visitors, duration of visit, geographical details of users, page performance, and so on. Also, using this service, you will be able to track any ad campaign, not just AdMob’s ad campaigns. So, it’s truly a great opportunity for mobile advertisers and mobile site owners.

Tags: , , , , , , , , , , , , , , , , , ,

Technorati Tags: , , , , , , , , , , , , , , , , , ,

Bookmark this page: These icons link to social bookmarking sites where readers can share and discover new web pages.
  • Digg
  • del.icio.us
  • BlinkList
  • Slashdot
  • Technorati
  • StumbleUpon
  • Netscape
  • Reddit
  • IndianPad
  • NewsVine
  • YahooMyWeb

Categories: Cell Phone Advertising, All things mobile phones.

2 comments.

Dean Collins

Comment on May 2nd, 2008.

Ahhh it’s nice to be a market leader and have imitators try and keep up, imitation truly is the sincerest form of flattery.

Being first to market in October last year we are in a position that since having launched Amethon Mobile Analytics there have been 6 other vendors who have now launched mobile analytics applications in one form or another.

They all have their strengths and weaknesses (check out an independent review by Bryson Meunier of Resolution Media http://www.brysonmeunier.com/the-mobile-seo-s-guide-to-mobile-analytics if you want a list of vendors).

It’s important to point out that Amethon are still the only vendor to use Wireline Capture – so we see 100% of the traffic from the cellular phone browsers to the mobile content webservers, importantly this also means that there is no additional ‘weight’ added to the content pages through the use of page tags or pixel beacons which whilst not an issue on desktop analytics is a heavy burden on limited mobile bandwidth.

It’s great to have more competition from Admob but as was discussed at the New York Mobile Monday panel earlier this week the real issue with using an advertisers networks analytics is you are then stuck with relying on their platform to tell you how much money you spent with them.

It’s a great solution when it’s free but free always has strings in one form or another.

If you want a truly independent view on what’s happening with your mobile content come over and check out www.Amethon.com

Regards, Dean Collins www.Amethon.com Dean.Collins@Amethon.com Phone: +1 646-240-4043

Krishnan

Comment on May 2nd, 2008.

Dean, Thanks very much for the clarification. I have to admit that I didn’t know about Amethon before. I’ll check out the links you’ve provided. Will get in touch with you, if need be.

Krishnan

And yeah; congrats on being the market leader. I truly appreciate it. :)

Leave a comment

Comments can contain some xhtml. Names and emails are required (emails aren't displayed), url's are optional.





Copyright © 2007 - 2008 Cellphone-Advertising.com - All Rights Reserved. Where Cell Phones Become Mobile Adverising.