Free mobile calls could be the future - II

Remember I talked about the possibility of free mobile calls some time back? Well; here’s one more company which is excited about that possibility.

Aura Interactive, a Bluetooth marketing company, is the one I’m talking about. The company is known for its Bluezones, which send targeted Bluetooth based ads to mobile users. Recently, the company’s CEO said that they are planning to expand the company and come up with new prospects and innovative marketing strategies. He also hinted at the possibility of offering free mobile calls to users as one of the ideas. However, he quickly added that they haven’t decided anything on that yet and it might take some time before they start working on that idea.

I’ve been watching the mobile advertising industry for the past year or two and I’ve heard people talk about the possibility of free mobile calls, free text messages, free mobile web usage, and a lot more. Especially with companies like Blyk becoming popular, this idea is being considered by quite a few companies.

What do you feel about this? Are you okay with the concept of ad supported mobile calls? Or would you rather pay your bill and have an ad-free mobile phone?

Tags: Bluetooth, bluetooth based ads, bluetooth marketing, bluezones, free mobile calls, free mobile web, free text messages, innovative marketing, marketing company, mobile advertising, mobile phone, mobile users, mobile web