Free mobile calls could be the future?

I always thought it was a possibility and my faith has been reinforced. I’m talking about the possibility of free mobile phone calls and going by the development in mobile advertising industry, it could soon become reality.

Vodafone recently launched Free4me portal, which you can access through its multimedia menu Vodafone Live. What’s so special about this portal? Well; all the services, I mean every single service, in the portal are free. That’s right, it won’t cost you a single penny. Everything is ad-funded and if you agree to get ads on your mobile phone, you can use the services free of cost. The ads could come in the form of banner ads, SMS or text messages, and MMS.

As of now, the portal has mobile TV shows, competitions, club guides, and other services for customers. Vodafone is planning to add a lot more to the portal in the form of music videos, celebrity interviews, live shows, and video footage from TV shows.

Experts predict that by 2012, free mobile calls could become reality, thanks to mobile advertising. Who knows? May be twenty years from now, our kids won’t even know that something called mobile bill existed.