German Company To Try QR Code Based Mobile Advertising

Sennheiser, a Germany based audio technology company, says that its print ad on the latest issue of InTune Magazine will contain an interactive QR code linked to an application. The application contains music related content that could be useful for teachers who teach music and students who learn music.

InTune Magazine has joined hands with Didmo, a mobile business solutions provider based in Sweden, to use its custom QR codes in print ads. When a mobile user scans the QR code using his mobile phone, he will be directed to Magmito applications that contain lots of content related to teaching and learning music. It could be text, images, or audio and video tutorials.

The best part about these applications is that the content they have is not just limited for high end phones or smartphones like the iPhone. The basic content can be accessed by anyone with a mobile phone. Multimedia content like audio and video clips and certain additional features and experiences are, however, meant only for people who have high end mobile phones.

Using QR codes in mobile advertising is not exactly a new idea. It has been tried and tested by a lot of companies before. These codes, like I have already mentioned several times on this blog, bridge the gap between print content and mobile content. With interactive QR codes, you can mobilize a print ad. People, instead of visiting your website or calling your company to know more details, could just scan the code, download the application, and get more information in a matter of just a few seconds. This, needless to say, is a huge advantage for any business as it increases the response rate significantly.

The technology of QR code based mobile advertising is still in its infant stage. However, as more and more companies start to realize just how advantageous it can be for their business, we will certainly see a sharp increase in the number of QR code embedded print ads on magazines and newspapers.

Categories: Cell Phone Advertising, All things mobile phones.

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