Germany based mobile web portal offers free text message service

If you are one of those people who are still wondering if the whole concept of ‘offering free mobile content supported by ads’ is good or bad, here is some news for you. A German company has recently come up with an idea that is so good that even the harshest critic of mobile advertising will find it hard to argue against.

Mjoy.com, a Germany based mobile web portal, offers free SMS (text message) service for its registered users all around the world. The service is simple – as a registered user, you will be able to send text messages to any phone, any network, anywhere in the world – for free. How does it sound?

This is usually the point at which the question ‘how can they afford to do so?’ comes up. The answer to that question is something you are already familiar with, if you have been following this blog. It is mobile advertising.

This free service is supported by advertising banners in the portal. Mjoy has officially stated that these mobile ads will not be a hindrance for users as they will be placed in such a manner that they do not disturb the user experience by any means. On top of that, the company has also promised that the users will not be sent any sort of commercial text messages at any time in the future.

Even at the risk of making this blog post sound like a sponsored piece, I have to tell you something about the cool features of this service.

1. There are no character limits for the text messages that you send.

2. The text messages you send and receive will be stored in chat mode in your Mjoy inbox.

3. As a registered user, you can sync your mobile phone contacts with the Mjoy network if you want to.

4. You can also access a variety of mobile content like videos, widgets, pictures, sounds, and much more in Mjoy portal.

Already, we have seen a success story in Blyk, which has now become synonymous with ad supported mobile content. Is Mjoy another success story in the making? Only time will tell. What do you think?

Categories: Cell Phone Advertising, All things mobile phones, Mobile Web.

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