Mobile advertising solutions provider Mobixell Networks has got a cool $6 million fund from Apex Partners, Intel Capital, and SMAC Partners. This fund was raised in the fourth round and Mobixell has raised $29 million to date.
Mobixell is based in California and Israel. The company specializes in delivering mobile advertising solutions and mobile multimedia solutions.
It has a pretty good mobile advertising solution package which includes different modules like messaging, video, WAP, ringback tones, and many more. Its mobile advertising solution can process and optimize a variety of mobile content including images, audio files, video files, and MMS.
Its mobile multimedia solutions include special content production suites for mobile content production, mobile webcast gateway, and other multimedia handling solutions.
Mobixell has also got a pretty impressive client list which includes some famous names like Orange, Vodafone, and O2 among others.
Tags: advertising solution, advertising solutions, apex, content production, intel capital, mobile advertising, mobile content, mobile multimedia, mobixell, multimedia solutions, o2, ringback tones, video files, Vodafone
Technorati Tags: advertising solution, advertising solutions, apex, content production, intel capital, mobile advertising, mobile content, mobile multimedia, mobixell, multimedia solutions, o2, ringback tones, video files, Vodafone
Categories: Cell Phone Advertising.
How many times have you called your friend on his mobile phone and heard a song instead of the usual ringback tone? It’s quite common these days, right? Well; we’re about to get to the next stage of it. How about getting some audio ads instead of ringback tones?
OnMobile, an interactive advertising company in India, has come up with this idea. Suitably named AdRBT (Ad Ringback Tones), the program allows mobile users to opt in to the program which will replace the usual ringback tone with a variety of audio ads. In exchange, the user will get special discounts and offers.
OnMobile is confident that these audio ads will have high response rates and excellent recall rates and the impact might be huge. However, I think it’s only a 50/50 chance. Not many will be excited at the prospect of replacing their ringback tones with arbitrary ads and it might not be a smooth sail for the company initially. The way I see it, even people who are fine with text message ads and banner ads might find these audio ads a tad intrusive. But then, it’s just my opinion. And the Indians in general are not as finicky about mobile ads as their US counter parts. So, I might as well be proved wrong. Either way, it will be interesting to see the progress this company makes.
Tags: audio ads, banner ads, India, interactive advertising, mobile ads, mobile phone, mobile users, ringback tones
Technorati Tags: audio ads, banner ads, India, interactive advertising, mobile ads, mobile phone, mobile users, ringback tones
Categories: Cell Phone Advertising, All things mobile phones.
South Africa is one country which is light years ahead of other countries when it comes to mobile advertising. It is considered the hottest market right now and the numbers speak for themselves. The average response rate for mobile advertising campaigns in South Africa is anywhere from 10% to 25%, which is nothing short of amazing.
The latest success story, MXit, proves it once again. MXit is a mobile social networking site which is as popular as Facebook in South Africa. With a subscriber base of over 7 million, the company is a dream for mobile advertisers. A huge number of mobile advertisers are interested in working with MXit as the response rates are really high.
This is not just a one-off story. Mobile phone is considered the hottest advertising medium in South Africa today and it is predicted that mobile advertising will be worth way over R1.5 billion in the next three years.
In case you’re wondering how it’s possible, let me explain.
1. Mobile advertising is cost effective. It’s way cheaper than traditional advertising methods like TV, magazines, or radio. And it delivers tremendous results.
2. You can create a mobile advertising campaign and launch it within a week’s time. And you can see the results in a day or two. This is simply unimaginable in the case of traditional advertising.
3. Most importantly, South African mobile users are prolific when it comes to mobile web. A majority of mobile users use mobile internet very regularly and this helps mobile advertisers create interactive mobile advertising campaigns to reach out to them.
Already, South African students have mobile advertising as part of their syllabus, in case you don’t know. It can only mean one thing and that is the next generation will be even more receptive to mobile advertising. Interesting, don’t you think?
Tags: advertising campaigns, advertising medium, Facebook, mobile advertising campaigns, mobile social networking, mobile advertising, mobile web, mxit, response rate, social networking site, South Africa, success story, traditional advertising
Technorati Tags: advertising campaigns, advertising medium, Facebook, mobile advertising campaigns, mobile social networking, mobile advertising, mobile web, mxit, response rate, social networking site, South Africa, success story, traditional advertising
Categories: Cell Phone Advertising.
With a 270 million mobile user base, India is one of the hottest markets out there for mobile advertisers. And it is evident from the number of mobile advertising companies that have started up in the past few years. Since Indians use the text message (SMS) facility extensively, text message advertising is considered the best option out there by many.
A lot of companies are already into text message marketing and the results of late have been very, very positive. Hindustan Lever and Coca Cola launched mobile advertising campaigns and have had great success so far and very recently, Ford launched a mobile advertising campaign which was also very successful.
Companies like Affle, Webaroo, Netcore Solutions, and Gingersoft Media have come up with their own innovative SMS marketing technologies to help companies reach their customers easily.
1. Affle’s SMS 2.0 technology is considered the next big thing as far as mobile advertising in India is concerned. You can download SMS 2.0 into your mobile phone for free. Once downloaded, the software will replace the existing SMS system with its own sophisticated browser which has a lot of features such as emoticons, rich colors, icons, signature, and many more. Using this, you will be able to spice up your text messages like never before.
2. SMS GupShup from Webaroo lets you build your own mobile communities. You can send text messages to everyone in your community at the click of a button and at the rate of a single text message. You’ll also be able to send micro blogs to your community members.
3. SMS MyToday from Netcore Solutions has a free text messaging service. You’ll be sent updates every day from your areas of interest.
4. Perhaps the most famous of them all, mGinger, pays you to get ads on your mobile phone.
In all these services, you’ll be served with ads in your text messages. Usually, the bottom space of the message box is used to serve ads. But since these services are free, a lot of Indian mobile users are cool with this idea. In a relatively short period of time, Webaroo has a 7 million user base, mGinger has a 1.5 million user base, and Affle has a 500,000 user base which is steadily growing. With numbers like this, the Indian mobile advertising market looks poised for a huge growth in the future.
Tags: advertising campaigns, Affle, free text messaging service, gupshup, mGinger, mobile advertising, mobile communities, mobile user, mobile users, mytoday, sms 2.0, sms marketing, text message advertising, webaroo
Technorati Tags: advertising campaigns, Affle, free text messaging service, gupshup, mGinger, mobile advertising, mobile communities, mobile user, mobile users, mytoday, sms 2.0, sms marketing, text message advertising, webaroo
Categories: Cell Phone Advertising.
Alright people. For one last time, one freaking last time, I’ll try to clarify some of the most common misconceptions about mobile advertising.
What is mobile advertising?
It’s time to come out of the cave, pal. Even my granny knows about it. Mobile advertising is nothing but ads on your mobile phone – as simple as that.
Oh dear god, why do they send me ads?
To help you take part in the space research program sponsored by the NASA. Okay; I’m kidding. Ads on mobile phones serve the same purpose as ads on TV, magazines, newspapers, radio, and the internet. All these ads want to sell you something.
Ugh; can you explain further?
Sure I can. You see, you take your mobile phone with you no matter where you go, don’t you? You get ads on TV, you see ads on magazines and newspapers, and you have ads all over the internet. However, there is a fundamental difference between these ads and mobile ads. The response rate for the former is not so impressive. The reason is – you can always skip those ads. You can change the channel during an ad break, you can simply overlook an ad in a magazine, and you can easily block ads in the internet using your browser. However, with mobile phones, the response rate is very high as people will surely check out text messages and attend calls. In other words, an ad on a mobile phone will never go unnoticed.
What the hell? How can they send me ads without my permission?
Relax bro. No one is going to send ads to your mobile phone without your permission. This is precisely the reason why they’ve come up with something called the opt-in facility. What this means is – you can opt in to a mobile advertising campaign any time you want. If you don’t like it for some reasons, you can easily opt out of it any time you want. Easy as 1-2-3.
But why would I say yes to mobile ads, even if I had the choice to opt out any time I want?
Good question. See, mobile ads are not sent by loonies on a random basis. There is something called targeted advertising which makes things better. When you opt in to a mobile advertising campaign, you’ll be usually asked about your interests, likes and dislikes, brands you like, products you use, and a whole bunch of such questions. Using this data, mobile advertisers will be able to send relevant, targeted ads to you.
For example, if you’re a big foodie, an advertiser can send a discount coupon for a big Mac. If you’re a fitness freak, he can send you a WAP link to a site which discusses the latest trends in fitness and bodybuilding. In other words, the ads you get on your mobile phone will match your interests so you can make use of the information one way or the other.
All that is fine. I don’t want mobile ads. Now what do I do?
That’s cool. If you don’t want mobile ads, don’t opt in to any mobile ad campaign. Strictly say no to them. If you’re already a part of a campaign, simply opt out of it.
Do I only get promotional offers and discount coupons via mobile ads?
No, there are more interesting offers. How does free talk time sound to you? Or how about free text messages? Hell, there are companies that pay you to get ads on your mobile phone. There are companies which offer such things for real. Virgin does that, Blyk does that, and a number of other operators are contemplating on that. If you have doubts, check out this, this, this, this, and this.
Oh that’s nice. But I read in XYZ website that mobile ads are intrusive, a threat to privacy, etc?
Screw them. What do you think? The telecom industry is highly competitive. They just can’t afford to annoy their customers. Especially in this age of internet, they just can’t afford to make a mistake for they’ll be ripped apart by thousands of websites and blogs.
But I’m still not convinced?
Well; I think this story will convince you. China Mobile, the biggest mobile operator in the world, was made to eat humble pie due to mobile ad spam. So, I repeat, operators will not take the risk of annoying their customers with spam ads.
But what if operators all over the world made a pact and started sending ads no matter what?
What if the sun exploded? What if aliens popped out of your PC? What if George Bush got elected for the third time? What if Paris Hilton became a professor in Harvard?
See, these what-ifs are endless. Most importantly, they’re not gonna happen. So, stop thinking like a fiction writer.
Phew; so there it is folks. Hope that clarifies all your doubts about mobile phone advertising. Now, tell me. What more could I do to convince the so-called experts who constantly spew hate-filled passages about mobile advertising without any basic understanding?
Tags: Blyk, China Mobile, discount coupons, free talk time, free text messages, George Bush, mobile ads, mobile advertising, mobile advertising campaign, mobile phone, NASA, Paris Hilton, promotional offers, rant, targeted ads, Virgin, WAP
Technorati Tags: Blyk, China Mobile, discount coupons, free talk time, free text messages, George Bush, mobile ads, mobile advertising, mobile advertising campaign, mobile phone, NASA, Paris Hilton, promotional offers, rant, targeted ads, Virgin, WAP
Categories: Cell Phone Advertising, Rant.
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