As the next step in its quest for domination in the mobile advertising industry, Yahoo might soon start sending text message ads to mobile users. It is all set to announce a partnership with a startup in Silicon Valley (where else?) called 4INFO. Yahoo believes that 4INFO’s technology will be very helpful in its text message advertising campaigns.
Yahoo is planning to send mobile content including news, sports updates, horoscopes, weather forecasts, and other things via text messages. The total number of characters allowed in a text message is 160. Out of this, 40 characters will be dedicated to advertisements.
The point, however, is, they seem to have an interesting deal. Yahoo will send mobile content backed up with mobile ads and 4INFO will try to send ads through its own mobile advertising network. The revenue will be split 60-40 between them and whoever managed to make a sale will walk away with 60% of the share. How about that?
Tags: 4info, advertisements, advertising campaigns, advertising network, horoscopes, including news, mobile ads, mobile advertising, mobile content, mobile users, partnership, sending text message, silicon valley, sports updates, text messages, weather forecasts, Yahoo
Technorati Tags: 4info, advertisements, advertising campaigns, advertising network, horoscopes, including news, mobile ads, mobile advertising, mobile content, mobile users, partnership, sending text message, silicon valley, sports updates, text messages, weather forecasts, Yahoo
Categories: Cell Phone Advertising, Yahoo.
For long I’ve been focusing on Yahoo’s growth in the mobile internet market. From innovative mobile applications to strategic partnerships with companies all over the world, Yahoo is going great guns in the mobile internet market.
Recently, I read an article on Yahoo in a PR site which explained Yahoo’s plans in the mobile world. Usually I read such press releases with a pinch of salt, as things are often hyped and there is a lot of jargon involved. But surprisingly, this was very simple and to the point. I noticed a couple of very good points which I’d like to share with you.
Yahoo’s policy as far as mobile internet is simple. It focuses on three things.
1. Offering the best possible search facility in mobile phones
2. Serving the customers with relevant, targeted, useful ads
3. Being utmost careful in handing users’ private information and take their privacy very seriously
In my opinion, this is perhaps the best possible way to reach the top spot in mobile advertising industry. In Yahoo’s case, it becomes even more important to reach the top spot in the mobile internet market, as it has a point to prove to a lot of people. Ever since the Yahoo-Microsoft deal failed, people have been skeptical about Yahoo and there is a lot of pressure from its investors too. In such a scenario, grabbing the top spot, even if it’s only in the mobile space and not in the online space, could prove a thing or two to people.
I think Yahoo has everything to become the top dog in the business. It has useful mobile applications like onePlace, oneSearch, and oneConnect, all of which have been received well by mobile users. It also has made partnerships with a lot of companies and it is now said to have the potential to reach a whopping 600 million users. The only thing that needs to be seen is how Yahoo competes with a company that is hell bent on gaining the top spot in the mobile industry – Google.
Tags: Google, Microsoft Yahoo deal, mobile advertising, mobile applications, mobile industry, mobile internet, mobile users, mobile world, oneConnect, OnePlace, oneSearch, press releases, privacy, search facility, strategic partnerships, top dog, Yahoo
Technorati Tags: Google, Microsoft Yahoo deal, mobile advertising, mobile applications, mobile industry, mobile internet, mobile users, mobile world, oneConnect, OnePlace, oneSearch, press releases, privacy, search facility, strategic partnerships, top dog, Yahoo
Categories: Cell Phone Advertising, All things mobile phones, Yahoo, Mobile Web.
Finally, after weeks and weeks of chaos and confusion, it’s been officially announced that Microsoft – Yahoo deal is not going to happen. Microsoft is fuming at a lost opportunity and Yahoo is having a hard time convincing its shareholders. In the midst of all this, one company is beaming. It goes by the name Google.
If you remember, a lot of bloggers, including yours truly, had predicted what could happen to Google’s dominance if the much hyped Microsoft-Yahoo deal were to materialize. It didn’t happen and now I have my foot firmly in my mouth.
Now, let’s take a look at the situation of all three entities involved – Yahoo, Microsoft, and Google.
Yahoo is perhaps the worst sufferer right now. While Jerry Yang was never interested in Microsoft’s offer, Yahoo’s stockholders thought otherwise. They wanted the deal to go through and salvage the stock price of Yahoo. It didn’t happen and you can already see the effect in its tumbling stock prices.
Microsoft is actually wondering what went wrong with their offer. They offered what was considered a very good price per stock and when Yahoo was not interested, they even raised their offer. But then, Yahoo was not convinced. Microsoft wanted this deal to go through more than anything else, as it would help them grab a significant share of the search engine market. Now, Microsoft has to settle for companies like AOL to form strategic alliances with.
Google is the real winner now, as it’s always been. First, it outbid Microsoft and acquired DoubleClick Inc. Then, it got the FCC to make it mandatory for the winner to open its network to all devices. And now, it has got its biggest competitors Yahoo and Microsoft exactly where it wants. Google is about to get into an ad-partnership with Yahoo wherein it can place its ads in Yahoo’s search engine while Microsoft is left in the lurch.
At the end of the day, Google’s number one position in online search market is safe and now it can continue to concentrate on its new venture of mobile advertising. Initially, Yahoo was going great guns in the mobile world with lots of partnerships and deals that even Google was slightly threatened about its place in the mobile world. Now, Yahoo has lots of business to take care of in its own backyard, Microsoft is not in a position to dominate either the online search or the mobile market, and Google can dutifully work on its Android platform and make it big in the mobile market too.
Given the current position of Yahoo and Microsoft, I don’t think they would be able to challenge Google either in the online search market or in the mobile search and advertising market. In other words, Google’s dominance will continue and there is not a thing Jerry Yang or Steve Ballmer can do about it.
Tags: Android, Android platform, AOL, bloggers, dominance, DoubleClick, doubleclick inc, FCC, Google, jerry yang, Microsoft, Microsoft Yahoo deal, mobile, mobile market, mobile search, online search, search engine market, search market, Steve Ballmer, stock price, stock prices, strategic alliances, Yahoo
Technorati Tags: Android, Android platform, AOL, bloggers, dominance, DoubleClick, doubleclick inc, FCC, Google, jerry yang, Microsoft, Microsoft Yahoo deal, mobile, mobile market, mobile search, online search, search engine market, search market, Steve Ballmer, stock price, stock prices, strategic alliances, Yahoo
Categories: Cell Phone Advertising, Google, All things mobile phones, Yahoo, Microsoft.
Tags: AOL, brilliant article, headlines, merger, Microsoft, news corp, Time, Yahoo
Technorati Tags: AOL, brilliant article, headlines, merger, Microsoft, news corp, Time, Yahoo
Categories: Yahoo.
While rumors are running wild that News Corp might join Microsoft in acquiring Yahoo, another news story has been making headlines for the past few days. It is believed that Yahoo is considering merging with AOL, the internet division of Time Warner.
It is said that Yahoo is not interested in Microsoft’s bid and wishes to stay independent. However, its investors are not amused at the sinking stock prices of Yahoo and they want the management to do something. The perfect solution for that, at least on paper, would be a merger with AOL. AOL, as we all know, has been suffering for god knows how long and a merger with Yahoo would do a lot of good for it.
It is said that Yahoo is ready to give a 20% stake in the Yahoo/AOL merger to Time Warner to bring in some much needed cash inflow. With the money that Time Warner offers for the 20% stake, Yahoo can buy back its stocks and this could lead to a rise in its stock price. So, on paper, this looks like a win-win situation for both Yahoo and AOL. However, neither Yahoo nor AOL has confirmed any of this news, so we’ll have to wait a little more to know more details on this issue.
This is getting interesting by the day. As far as I’m concerned, Yahoo’s decision could have a big impact on its mobile web presence. Stay tuned for more updates folks.
Tags: AOL, cash inflow, headlines, internet division, investors, merger, Microsoft, mobile web, news corp, news story, perfect solution, stake, stocks, stock price, stock prices, time warner, web presence, Yahoo
Technorati Tags: AOL, cash inflow, headlines, internet division, investors, merger, Microsoft, mobile web, news corp, news story, perfect solution, stake, stocks, stock price, stock prices, time warner, web presence, Yahoo
Categories: Cell Phone Advertising, All things mobile phones, Yahoo.
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