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IBM’s recent global online survey of consumer digital media and entertainment habits has unearthed some interesting facts. Let me present to you the ones that caught my attention.
1. According to the survey, a lot of mobile users these days are willing to get ads on their mobile phones in return for free digital content. Well; if you’ve been following this blog, this news should not come as a surprise to you at all. But the interesting thing here is that mobile users from six countries – India, Australia, the U.S., Germany, Japan, and the U.K. – have said the same thing.
2. Quite a few mobile users have stated that they would be willing to share their personal information with mobile advertisers if they were to get targeted incentives through mobile ads. The most preferred incentives include free audio/video tracks, discount coupons to retail stores, and air travel and hotel reward points.
3. A lot of mobile users find the mobile search facility extremely useful. Moreover, with the advent of 3G networks, mobile web could become a lot more popular than what it is right now – something which I have stated again and again in this blog.
4. Mobile social networking is considered the next big thing. It is one of the most sought after services by mobile users around the world.
5. One thing that stands out in the survey is the notable decline of TV as the primary media device. Thanks to the wide range of multimedia content available on the internet and mobile phones, people do not tend to spend as much time on TV as they used to in the past.
6. Most people do not prefer TV type advertising - getting interrupted by ads in the middle of a program. Instead, they prefer to see ads before and after the show. This way, they get to enjoy the digital content without any interruption. Product placement is yet another option for mobile advertisers, but it could, if overdone, turn customers off. So, they should try not to go overboard with product placement in mobile video games and other such digital entertainment content.
Tags: 3g networks, digital content, discount coupons, mobile search facility, mobile social networking, mobile video games, mobile ads, mobile search, mobile users, mobile web, multimedia content, product placement, search facility, social networking
Technorati Tags: 3g networks, digital content, discount coupons, mobile search facility, mobile social networking, mobile video games, mobile ads, mobile search, mobile users, mobile web, multimedia content, product placement, search facility, social networking
Categories: Cell Phone Advertising, All things mobile phones.
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