Experts predict that mobile marketing will give conventional marketing methods a run for their money, Juniper Research and various other research firms predict that mobile advertising will be worth more than $13 billion in 2013, and Google, Microsoft, and Yahoo are trying hard to take over the mobile market by storm. However, in the midst of all this, one company has been making strides quietly. It’s Blyk.
Blyk’s offer of 217 free text messages and 43 minutes of talk time to mobile users has become very popular and it’s evident from its growing user base. The response from their target segment, 16-24 year olds, has been phenomenal so far. When it started out in the UK, Blyk announced that getting 100,000 customers in the first year will be its target. However, the actual number will be a lot bigger than that, thanks to its overwhelming popularity.
Blyk has also taken a leaf out of Gmail and has come up with the idea of invites. From now on, Blyk users will be able to invite a number of friends to join the network.
One of the most important things about Blyk is that it is able to target its customers with the right kind of ads. Its mobile advertising campaigns are targeted at the right segment of users and so it almost always gets a good response from them. This is also the reason why experts consider Blyk a media agency which also happens to be an operator, instead of a mobile operator that sells advertising.
If mobile advertising industry were to grow at the rate experts have predicted, Blyk would be in an enviable position a few years from now. As of now, Blyk has a loyal customer base of 16-24 year olds which keeps growing steadily. In 2013, when mobile advertising is expected to grow real big, Blyk will have a loyal user base of 24-30 year olds which is open to mobile advertising with larger disposable incomes. What more can you ask for?
Tags: advertising campaigns, Blyk, disposable incomes, free text messages, Gmail, Google, Juniper Research, loyal customer base, loyal user, making strides, marketing methods, Microsoft, mobile advertising, mobile market, mobile marketing, mobile operator, mobile users, overwhelming popularity, talk time, target segment, Yahoo
Technorati Tags: advertising campaigns, Blyk, disposable incomes, free text messages, Gmail, Google, Juniper Research, loyal customer base, loyal user, making strides, marketing methods, Microsoft, mobile advertising, mobile market, mobile marketing, mobile operator, mobile users, overwhelming popularity, talk time, target segment, Yahoo
Bookmark this page:
These icons link to social bookmarking sites where readers can share and discover new web pages.
Categories: Cell Phone Advertising, All things mobile phones, Blyk.
[…] Blyk is one company which I’ve written a lot about in this blog, even at the risk of sounding like a paid blogger. But then, that’s me. If I like something – it might be a concept, a company, a person, or whatever – I’ll write about it. The success story of Blyk is one of the most talked about stories in town right now. When the company first announced that it will offer free talk time and free text message facility to customers who opt in to mobile ads, not many thought it was a good idea. But then, it reached its target of 100,000 subscribers in the UK in just six months. The company’s customer base is full of young people who don’t mind getting targeted, relevant ads on their mobile phone. Now, thanks to this great success, Blyk has announced its plans to expand its virtual empire further. The company will soon start its operations in Germany, Spain, Netherlands, and Belgium. If you remember, it announced its plans to further expand its network quite some time back when it got the much-needed funding from Goldman Sachs and Kuwait’s Industrial Financial Investments Company. In my opinion, Blyk has set an example, a precedent for operators around the world. If you know your target customer segment and target them properly with the right plan, you will almost always succeed. Tags: blogger, Blyk, customer segment, free talk time, free text message, goldman sachs, mobile ads, mobile phone, relevant ads, talk timeTechnorati Tags: blogger, Blyk, customer segment, free talk time, free text message, goldman sachs, mobile ads, mobile phone, relevant ads, talk time Bookmark this page: These icons link to social bookmarking sites where readers can share and discover new web pages. […]
[…] and a number of other operators are contemplating on that. If you have doubts, check out this, this, this, this, and this. Oh that’s nice. But I read in XYZ website that mobile ads are intrusive, […]
