JupiterResearch’s report on mobile advertising and mobile internet

A recent report released by JupiterResearch says that the growth rate of mobile internet has been impressive so far. In 2007, over 16% of mobile users accessed mobile internet and the number could grow by five percent this year.

The report says that mobility is an issue that can have a great impact on advertising and can improve the CPMs to a great extent. It is also predicted that mobile advertisers will spend more than $2 billion in mobile messaging and search advertising.

But the most important thing in the report, at least according to me, is something an analyst told about mobile ads. When asked about the performance of mobile ads in general, Julie Ask, a Jupiter analyst, had this to say – “We are finding ads with location tags are selling at five to tenfold premiums over basic ads.”

I’ve emphasized on location based advertising time and again and with each passing day, my take on that is getting substantiated.

Categories: Cell Phone Advertising, All things mobile phones, Mobile Web.

0 comments.