MobiBlitz - Bluetooth based mobile advertising in South Africa

MobiBlitz, a well-known media firm in South Africa, recently announced that it will install a number of Bluetooth hotspots in shopping malls across the country. These hotspots will be installed in over 70 shopping malls across the country and the number could go up soon.

These Bluetooth hotspots are a great way for mobile advertisers to reach their customers. Mobile advertising through Bluetooth technology is something that has been discussed a lot in the past. The hotspot, called MobiZone, is like a marketing server which can extend up to 100 meters. A number of such hotspots together will create a network of Bluetooth advertising spots across the country, making it easier for mobile marketers to send targeted ads to mobile users.

To make things easier for people, MobiBlitz has assured that this will be strictly done on an opt-in basis, meaning customers can opt in and opt out any time they want. Also, they’ve assured a zero-virus policy, as Bluetooth activated phones are prone to virus attacks. Apart from mobile ads, customers will be offered movie trailers, weather reports, travel information, news updates, sports updates, and more to make things interesting.

MobiBlitz has already created a buzz and big names like MTV, KFC, and Wrigley will be joining the network soon.

Categories: Cell Phone Advertising, All things mobile phones.

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