Mobile advertising - Some facts and truths

So much has been said against mobile advertising that I sometimes browse through my mail archives and RSS feeds to find out a news item that actually had something positive to say about mobile advertising. Today, while doing so, I came across this news.

Needless to say, it brought a smile on my face. You should note two important points in this news.

“Regarding mobile advertising, Starcom’s study found that among light and heavy mobile media users, consumers are OK with advertising as long as it carries some relevance.”

This debunks the myth that all mobile users are averse to mobile advertising, which is obviously not the case. So, like I’ve always said, people who are open to mobile ads can get them, and there is no need for the experts or privacy advocates to worry about that.

“Similarly, with mobile commerce, Starcom found that the issue holding back consumers from buying things with their mobile devices isn’t privacy concerns, but rather frustration with the mobile shopping experience.”

Again, privacy advocates and experts need to get their glasses and go through this passage twenty times over.

I’ve done the good deed for the day. I feel very pious.