South Africa is one country which is light years ahead of other countries when it comes to mobile advertising. It is considered the hottest market right now and the numbers speak for themselves. The average response rate for mobile advertising campaigns in South Africa is anywhere from 10% to 25%, which is nothing short of amazing.
The latest success story, MXit, proves it once again. MXit is a mobile social networking site which is as popular as Facebook in South Africa. With a subscriber base of over 7 million, the company is a dream for mobile advertisers. A huge number of mobile advertisers are interested in working with MXit as the response rates are really high.
This is not just a one-off story. Mobile phone is considered the hottest advertising medium in South Africa today and it is predicted that mobile advertising will be worth way over R1.5 billion in the next three years.
In case you’re wondering how it’s possible, let me explain.
1. Mobile advertising is cost effective. It’s way cheaper than traditional advertising methods like TV, magazines, or radio. And it delivers tremendous results.
2. You can create a mobile advertising campaign and launch it within a week’s time. And you can see the results in a day or two. This is simply unimaginable in the case of traditional advertising.
3. Most importantly, South African mobile users are prolific when it comes to mobile web. A majority of mobile users use mobile internet very regularly and this helps mobile advertisers create interactive mobile advertising campaigns to reach out to them.
Already, South African students have mobile advertising as part of their syllabus, in case you don’t know. It can only mean one thing and that is the next generation will be even more receptive to mobile advertising. Interesting, don’t you think?
Tags: advertising campaigns, advertising medium, Facebook, mobile advertising campaigns, mobile social networking, mobile advertising, mobile web, mxit, response rate, social networking site, South Africa, success story, traditional advertising
Technorati Tags: advertising campaigns, advertising medium, Facebook, mobile advertising campaigns, mobile social networking, mobile advertising, mobile web, mxit, response rate, social networking site, South Africa, success story, traditional advertising
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Categories: Cell Phone Advertising.
