Mobile coupon is the way to go?

Cellfire, a mobile coupon service provider, was recently in the news for having teamed with some big names in the market to test the impact of mobile coupons in the U.S. Procter & Gamble, Clorox, General Mills, Del Monte, and Kimberly-Clark are some of the big names that have joined this effort, along with retail giant Kroger.

Cellfire has made a name for itself in mobile marketing by being one of the top providers of mobile coupons and discount offers to customers via mobile phones. Now, by teaming up with the big names mentioned above, Cellfire is planning to experiment with mobile coupons on a large level, across the country.

The reason why these big names have come together to experiment with mobile coupons is simple. In the recent past, there has been some encouraging news about mobile coupons and their success rate, which has kindled the interest of the aforementioned brands. Especially, the success of My Subway Mobile has made a lot of people take note of mobile coupons.

According to a recent report, the redemption rate with ordinary coupons is around 2%, whereas the redemption rate with mobile coupons is 5%, making it way more effective. The reason is not hard to find – customers don’t have to do anything extraordinary to make use of these mobile coupons. All they need to do is, sign up to the offer, get text messages, and while shopping, simply show the text message to the retailer to make use of the offer or discount. Can’t get any simpler, can it?

If this test becomes a success, we can say goodbye to traditional coupons as we can get everything we want in our mobile phone.

Categories: Cell Phone Advertising, All things mobile phones.

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