Mobile search grew 68% last year - says research firm

The latest report from comScore says that mobile search is growing by leaps and bounds in the U.S. and Western Europe – a terrific 68% growth in the U.S. and 38% growth in Western Europe. The research firm says that mobile search has a huge future and these numbers could go up considerably in the coming years.

With the influx of high end phones like Apple iPhone and smart phones, mobile users find it easier to access the internet from their mobile phone. So, they use the search facility extensively. Experts say that the introduction of 3G has played a big role in the growth of mobile search. In fact, since the introduction of 3G, the number of mobile users in the U.S. that use the mobile search facility has doubled.

Now, let’s take a look at some numbers.

1. Between June 2007 and June 2008, around 21 million U.S. subscribers and 4.5 million European subscribers used the mobile search facility.

2. Google is the most important search provider for mobile phones. It has a 60% market share in mobile search around the world. It is followed by its fiercest competitor in the mobile space, Yahoo, which has a market share of around 35%. As you know, Google is the default search provider for Sprint and the iPhone and Yahoo is the default search provider for AT&T.

3. 9.5% of mobile users in the U.K. used the mobile search facility last year, which is unprecedented. In the U.S., around 9.2% of mobile users used the search facility.

If the mobile industry continues to grow at this rate, which it will, we can expect a lot more high end phones at affordable rates, cheaper and better data plans, and as a result, a huge increase in the number of people who use the mobile search facility.

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Categories: All things mobile phones.

1 comment.

eBridge.mobi

Comment on November 30th, 2008.

I think mobile web search is the future… but even with new web enabled wireless cell phones (iPhone, G1, Smart Phone), g3 networks (high speed internet), and a new generation of mobile technology that includes one-touch clickable features with touch screen mobile phones… We still need more mobile (.mobi) friendly websites that are easy to view and navagate on a mobile phone….

Mobile friendly websites: by ebirgidge.mobi

Floodpro - (/mobile.floodpro.com) New Image -(/newimageautoglass.mobi) Titan911 - (/titan911.com/iphone) A-1 Glass - (/a1qualityglass.mobi)

Note: Each of these websites have created individual pages that are optimized for different web enabled mobile phones…

Mobile Redirect: A special mobile redirect code is emeded on each site, that will idenify and redirect the mobile user to the correct page for their mobile device.

Google Local: Each business is added to Google’s “local” search, with a description of their business, keywords and related info about their business… (linked:back)

Google Maps: Business address, phone and related info is also added to google.mobile,maps… (linked:back)

Google Mobile: Each site includes a site map that gets indexed with Google mobile web search… with site map that directly links back to website (.com), local, maps and info page!

Mobile Seo: Includes keywords, metatext, meta tags, blogging, m.YouTube, .mobi, mobile,source code, m.page, title, pics, text and back links help optimize website for top ranking search results.

Mobile Friendly Websites - offer mobile users an easier way to read, view and navagate online.

Features Include: W3 Mobile Web Guidelines, Mobi tested, Android (open source code) and google touch features…

  • Click-to-call
  • Click-to-email
  • Click-for-directions
  • click-to-sms

Which allows mobile users a better way to surf the web!

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