Mobile TV to rake in the moolah

A recent report from Juniper Research says that mobile TV will be the biggest revenue generator in the mobile advertising industry in 2010. I’ve already blogged about the importance of mobile TV and the kind of impact it can have. Now, this report from Juniper Research reaffirms it.

The total spending on mobile TV in 2008 is just around $335 million. However, it will reach a whopping $2.5 billion in 2013, says the report. The personal nature of the mobile phone, the availability of popular mobile video content, and the ability to target certain key demographics are considered the plus points of mobile TV.

However, the most important point that caught my attention was this statement from the report.

‘People are accustomed to advertisements in video and are thus less irritated by it than other forms of advertising, especially compared to SMS.’

For your information, this has been my stand on mobile TV for quite some time now and I’ve already blogged about the advantage of mobile TV over other forms of mobile advertising.

On one hand, we have people who are getting ready to watch Olympics in mobile TV and on the other hand, we have advertisers who are gearing up to adapt themselves to the phenomenon that is mobile TV. However, they need to remember one thing. Mobile TV is not just about replicating the TV service with simulcast. The content, the package, and the ad format should be interactive enough to keep the viewer engaged or else the whole idea might backfire big time.

Categories: Cell Phone Advertising, All things mobile phones, Mobile TV.

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