Mobile World in 2009 - Some Numbers

Check out these numbers from the Mobile Market View study by BIA/Kelsey.

• The number of people who use social networking sites like Facebook and MySpace increased by nearly 7% in 2009.

• The number of mobile users who send or receive more than 10 emails a week increased by nearly 10%.

• The number of mobile phone users who send or receive more than 10 text messages a week increased by nearly 10%.

• The number of people searching the internet for products and services available in their area increased by nearly 3%.

• The number of local searches done on the mobile phone exceeds the number of out-of-area searches. In other words, local search is increasingly becoming popular with mobile users across the country.

Done? Now, check out some random statistics I picked up from various sites on the internet.

• There are about three billion mobile phones in the world today, which makes mobile technology the most widely used technology on the planet today.

• For a large number of 16-24 year olds, the mobile phone is a lot more important than the TV.

• The number of people who have mobile phones is significantly higher than the number of people who have credit cards.

• The amount spent on mobile media rose by nearly 40% last year. In other words, mobile media is the fastest growing media channel in the world today.

• In 2012, the amount spent on mobile media in the U.S. will be somewhere around $6 billion. The total amount spent on mobile media worldwide will be in the range of $18-20 billion.

What do these numbers tell you? Firstly, the world is becoming increasingly mobile savvy. Secondly, a large number of mobile phone users use their phone for browsing the net, searching for stuff, listening to music, watching videos, and connecting with their friends through various social networking sites. So, the mobile phone is no longer just meant for sending and receiving text messages and calls. It is slowly becoming a multidimensional tool.

If 2009 is a precursor of things to come in the world of mobile phones, we can expect a lot more in the coming years. And that is good news for mobile advertisers all over the world.

Categories: All things mobile phones.

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