MyScreen gets a $10 million investment

MyScreen, a Canadian company which specializes in opt-in mobile advertising, just got richer by $10 million last week. Orascom Telecom, a leading telecom operator in the Middle East, South Asia, and Africa, has invested $10 million in MyScreen and has also made a deal. According to the deal, MyScreen will create opt-in mobile advertising campaigns for the subscriber base of Orascom. Orascom, being a leading telecom operator, has a subscriber base of around 90 million people, which includes a whopping 70 million subscribers from Africa, South Asia, and the Middle East and around 20 million affiliate subscribers from Italy.

MyScreen, obviously, is excited and thinks it’s a great opportunity to reach such a huge user base through advertising. MyScreen specializes in targeted advertising and has earned the respect of a lot of industry insiders in a short time.

So many big names invest in mobile advertising companies, so many big names acquire mobile advertising companies, and so many mobile advertising startups get funds from VCs. Yet, some so-called experts say mobile advertising’s future is bleak. Guys; wake up and smell the coffee.

Tags: 10 million, advertising campaigns, advertising companies, industry insiders, italy, middle east, mobile advertising, myscreen, orascom, south asia, startups, subscriber base, telecom operator