NBC Universal enhances its mobile web presence

In a move to enhance its mobile web presence, NBC Universal has signed deals with Verizon Wireless, Research In Motion, and AT&T. So, from now on, mobile phone users will be able to access NBC Universal content through 60 WAP sites that cover a wide range of brands including NBC, NBC Sports, USA Network, Sci Fi Channel, Bravo, MSNBC, Astrology.com, Universal Pictures, and CNBC.

All these mobile sites from NBCU will be available on the application sites of Verizon Wireless, Research In Motion, and AT&T and mobile users can access these sites via their carriers’ menus. NBCU believes this move will drive a lot of traffic to its ad-funded mobile websites.

NBCU has joined hands with JumpTap, a leading mobile advertising company, to take care of its ad network. JumpTap will be in charge of mobile advertising campaigns on all the WAP sites under the NBCU network.

NBC Universal has been eyeing the mobile web market for quite some time now and by joining hands with such big names in the market, it has laid the foundation pretty well. It is also worth remembering that NBCU signed a similar deal with Alltel Wireless last year.

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