Nokia Buys Mobile Advertising Firm Enpocket

Nokia has officially confirmed that it will buy Enpocket, a famous mobile advertising firm based in the US. Nokia Corp has not disclosed the financial details but it has confirmed that the deal would be completed by the end of this year.

Market experts feel this could be a significant move as far as the mobile advertising industry is concerned, as Enpocket is one of the significant mobile advertising firms with an elite clientele. By acquiring Enpocket, Nokia has made its intentions very clear. Its transition from mobile handset maker to a mobile service provider should not be surprising, given the kind of potential mobile advertising industry has. Also, Nokia, in a move against its rivals like Apple iTunes, launched a new site called ‘Ovi’ last month, which includes lots of internet services and gadgets, including an online music store where customers can download music, games, and lots more.

Enpocket has an elite list of clients including MasterCard, Pepsi, Vodafone, BT, Sprint, and more. It has 120 people working for it who are thoroughly experienced in the nuances of the mobile advertising industry. By acquiring such a firm, Nokia has arrived well and truly in the mobile advertising industry.

Categories: Cell Phone Advertising, All things mobile phones, Nokia.

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