Nokia vs. Google?

Nokia’s arrival into the mobile advertising industry has made all the leading players in the industry take notice, especially Google. Google has been one name which has constantly been generating news ever since it set its eyes on the mobile advertising industry. Especially with its new Google phone in the pipeline, Google has been the single biggest newsmaker in the mobile advertising industry for some time now. But with Nokia’s arrival into the market, I sense a stiff competition between Nokia and Google.

When you come to think of it, Google and Nokia have a few similarities between them. Both are market leaders in their respective industries and have been known for their innovation at best. Both are tremendously successful in their respective industries, yet they have realized the huge potential of mobile advertising and have decided to cash in the opportunity. While Nokia has just entered the market and is yet to make a big impact, yours truly and a few other experts, predict a Nokia vs. Google scenario.

When it comes to competition, Google has been one name which you can find almost in every other mobile phone. Google has partnered with a lot of carriers and has made its applications available in mobile phones around the world. Also, Google’s strong experience in advertising industry and its tremendous brand value will help it to a great extent in reaching out to customers all over the world. At the same time, the combination of Nokia, the leading mobile handset maker in the world, and Enpocket, one of the most well known names in the mobile advertising industry, is just too good to be ignored. So, a stiff competition is expected in the days to come.

Categories: Cell Phone Advertising, Google, Nokia.

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