Popeye Chicken’s Mobile Coupon Campaign a Major Success

Check this out folks; this is easily one of the most amazing news I’ve heard from the mobile marketing industry lately.

Popeye’s Chicken recently ran a mobile coupon campaign in Wichita, Kansas to promote its three-piece chicken dinner. The campaign, which was developed by Ping Mobile, was a super success with a response rate of nearly 54%.

The campaign was simple. It asked customers to text the keyword ‘POPEYES’ to 74642. On doing so, the customers got a message from Popeye’s Chicken. The message had a mobile coupon which the customer can use to get a free two piece chicken dinner on buying a three piece chicken dinner and a medium drink. The customers were also given a choice to join the Popeye’s Chicken VIP Club to get more such offers right in their mobile phones.

Over 750 people responded to the campaign and more than 50% of them have opted in to join the VIP club to receive more such offers in the future. The customers, at the time of opting in, are reminded that they have the option to opt out of the campaign any time they want simply by texting ‘STOP’. This reassures the users that they can opt in and opt out of the campaign any time they want without any hassles.

This is something that I have always said about mobile coupons. Such campaigns are highly targeted, affordable, and, most importantly, very effective. The response rates for these types of campaigns are usually way higher than what you get with traditional marketing campaigns. Mobile advertising, like I’ve always said, is where the future lies for everyone – from big businesses to small ‘mom and pop’ local retailers.

Categories: Cell Phone Advertising, All things mobile phones.

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