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Finally, here’s some good news for mobile marketers. Access 360 Media’s latest report says brings up a few points which I think will be very reassuring for mobile marketers.
1. Once people subscribe to text message alerts from marketers, they stick to it. The number of people who unsubscribe after getting alerts for some time is very less. In fact, it is only around 4%.
2. The response for mobile marketing campaigns has been very high. On an average, 2 to 4 percent of mobile users click on the ads they get to know get more information. This is way better than the response rate from online ads, which is somewhere around 0.01%.
In my opinion, these two facts prove a point. The one which I’ve been telling again and again and again in this blog. Get your customer’s permission, send useful, relevant ads, and give them the choice to opt out of it any time they want. Rest assured, your mobile marketing campaign will be a success.
Tags: blog, marketers, marketing campaign, marketing campaigns, mobile marketers, mobile marketing campaign, mobile marketing campaigns, mobile marketing, mobile users, online ads, relevant ads, response rate, text message alert, text message alerts, text message
Technorati Tags: blog, marketers, marketing campaign, marketing campaigns, mobile marketers, mobile marketing campaign, mobile marketing campaigns, mobile marketing, mobile users, online ads, relevant ads, response rate, text message alert, text message alerts, text message
Categories: Cell Phone Advertising.
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