UGotItFirst - A unique approach to mobile marketing campaigns

Ever heard of on-the-spot mobile marketing campaigns? Well; you are about to. UGotItFirst is a new entrant in the field of mobile marketing which claims it can come up with mobile marketing campaigns in a matter of minutes.

The company’s marketing process works on an opt-in basis and people who wish to become its members should sign up, give their preferences, and request to get information on those preferred products or services. So, when a member gets an ad on his mobile phone, it will be a relevant advert about his preferred product/service which he can make use of. So, the question of intrusive, spam mobile ads and invasion of privacy does not arise in this situation.

Now, what about the on-the-spot mobile marketing campaign? Let’s say, you are a coffee shop owner. It’s been a dull day and you want to do something to boost your sales instantly by offering a 5% discount on all lattes. You can go to UGotItFirst, choose the number of discount coupons you want to send, and specify your target customer segment. In a matter of minutes, UGotItFirst will send those coupons to people in that location who had indicated their wish to get such deals. The campaign is targeted – the coupon only goes to someone who wishes to get it and he/she is nearby your coffee shop, thereby making it even easier to get a sale.

Apart from this, the company has also got mobile based offers upon completing which mobile users will be paid for. You may have to take part in a survey and complete a poll and you’ll be paid for that. While the amount may not be big, you can always do with a little bit of cash, right?

Despite being a new entrant, there is a lot of buzz about this company in the market. Launched on March 13th, UGotItFirst already boasts of 2000 registered users. Good times, I tell you.

Categories: Cell Phone Advertising, All things mobile phones.

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Sony BMG and 3 sign deal to provide free music videos on mobile phones

Mobile network 3’s customers will be able to watch free music videos right on their mobile phone from today. 3 has signed a deal with Sony BMG which will allow 3’s customers to enjoy free ad-funded music videos on their mobile phones. There will be a 20-second advert before and after the video, to keep it free of cost. These ads will be highly targeted and relevant, based on your age, sex, and other factors.

People behind 3 believe that this deal will be an instant hit with their customers. And they have a reason to think so. The network has a customer base of 4 million in the UK alone and around 1.5 million of them regularly use its video services. So, by bringing free, ad-funded videos to its customers’ mobile phones, 3 plans to attract more and more customers toward its video services.

3’s music portal has some big names like Alicia Keys, Mark Ronson, and Tings Tings. Also, some of the biggest players in the market like BMW, Pepsi, Microsoft, and Intel have signed advertising contract with 3. So, with a wide range of music videos and an equally wide range of advertising sponsors, 3 can only look forward to a positive response from its customers, which I think will happen soon.

Categories: Cell Phone Advertising, All things mobile phones.

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