A closer look at AdMob

Ever since I started to blog about mobile advertising, I’ve blogged about a lot of mobile advertising companies. Yet, some stand out distinctly. One such company is AdMob.

Sure, there are other mobile advertising companies which have been successful in their own right. But still, AdMob is unique in the sense that it has become a market leader in a short period of time.

AdMob, which started off as a small startup with just one staff, has now become a huge success and has served over a whopping 20 billion ads all over the world. On an average, AdMob serves around 3 billion mobile ads. Its founder, Omar Hamoui, is confident that the company will see new highs in the next few years, as mobile advertising industry is predicted to grow enormously by 2012.

AdMob specializes in sending targeted mobile ads to users based on a variety of things like geographical location, preferences, type of handset, and more. Surprisingly, this process is almost entirely automated. AdMob has a gazillion mobile websites as publishers under its belt and enjoys a big market share. However, things will not be the as easy in the future.

Big names like Google, Yahoo, Microsoft, AOL, and Nokia have been eyeing the mobile advertising space for quite some time now and have entered the market with their own service. The competition is going to be fierce and it remains to be seen if AdMob could tackle this monstrous competition.

However, when questioned about the competition in the mobile advertising market, Omar Hamoui simply smiles and says that it will be an interesting battle and it will be easier for a small company like AdMob to adapt to the ever-changing mobile market than it will be for the big names. That, I think, is what you call confidence. What do you say?

Categories: Cell Phone Advertising.

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MyScreen gets a $10 million investment

MyScreen, a Canadian company which specializes in opt-in mobile advertising, just got richer by $10 million last week. Orascom Telecom, a leading telecom operator in the Middle East, South Asia, and Africa, has invested $10 million in MyScreen and has also made a deal. According to the deal, MyScreen will create opt-in mobile advertising campaigns for the subscriber base of Orascom. Orascom, being a leading telecom operator, has a subscriber base of around 90 million people, which includes a whopping 70 million subscribers from Africa, South Asia, and the Middle East and around 20 million affiliate subscribers from Italy.

MyScreen, obviously, is excited and thinks it’s a great opportunity to reach such a huge user base through advertising. MyScreen specializes in targeted advertising and has earned the respect of a lot of industry insiders in a short time.

So many big names invest in mobile advertising companies, so many big names acquire mobile advertising companies, and so many mobile advertising startups get funds from VCs. Yet, some so-called experts say mobile advertising’s future is bleak. Guys; wake up and smell the coffee.

Categories: Cell Phone Advertising.

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