South Africa - Mobile advertisers’ dream market

While experts all over the world are arguing whether or not mobile advertising will grow at the rate it’s been predicted to grow, there is one market which has sent a loud and clear message to all of ‘em. It’s South Africa.

Mobile advertising in South Africa has been very successful and as a result lots and lots of brands are coming up with innovative mobile marketing campaigns to reach out to their target customers. Just check out the facts below.

1. MMS (multimedia messaging service) has been the most successful form of mobile advertising in SA. Most MMS campaigns get a tremendous response within just 48 hours.

2. The response rate for mobile advertising in general has been very good. It’s usually in the range of 10% to 25%, which is way better than the response rates for traditional advertising methods.

3. Amazingly, only less than 1% of people unsubscribe from mobile advertising campaigns on an average.

4. The viral impact of mobile ads has been phenomenal, with mobile users sharing mobile ads with their friends, family, and other people.

5. A lot of companies in South Africa have started their own mobile websites to bring customized mobile content to their customers and the response has been pretty good.

So, South African market has debunked the fact that people in general are averse to mobile ads and all that. Needless to mention, South Africa is said to have the most proactive mobile user base in the world and their data rates are perhaps the cheapest in the world.

This has just reaffirmed my faith that providing useful, relevant mobile content at affordable rates is the key to successful mobile advertising.

Categories: Cell Phone Advertising, All things mobile phones.

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Basics of mobile marketing

The New Media Institute recently released a report on mobile marketing which had some interesting facts and very good points.

The report says that a lot of major brands in the US are into mobile marketing and their success rate has been very good so far. It also says that when done the right way, mobile marketing can get you very good results which will be way better than the results that you get from traditional advertising methods. One of the main reasons why all these big brands choose mobile marketing is the ability to connect to people. Mobile marketing can help you target your customer segment accurately – something that traditional advertising methods often fail at.

The report also states three important things about mobile marketing.

First, you need to offer something to people in order to make them join your mobile community. You need to convince them that there is a benefit in joining your community. You can do this by offering free products, discount coupons, special access to exclusive content, and so on.

Second, you need to make sure you respect their privacy. You need to contact them only when they want you to, not whenever you want to.

Third, relevancy of your campaign. You should get to know about people’s preferences and target your mobile marketing campaign accordingly. You cannot send an ad on KFC to a PETA activist. So, you need to make sure you send relevant ads in order to get response from the other end.

Well; I think that pretty much sums up everything. Mobile marketing campaign, when done the right way, can be the magic bullet big brands are looking for.

Categories: Cell Phone Advertising, All things mobile phones.

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