DialPlus wins the 2008 Smaato Mobile Advertising Award

Mobile advertising solutions provider Smaato announced the winner of the Smaato Mobile Advertising Award for this year a couple of days back. The award went to DialPlus, a San Diego based mobile advertising firm, for its mobile application which fetches data relevant to the phone calls you make.

The application from DialPlus works this way – when you make a call, it will fetch whatever data available related to the phone call and show it to you. The information could be anything – restaurant menus, directions, and even profiles from social networking sites. The application won the appreciation of almost all the jury members.

The mobile publishers and developers who participated were allowed to upload a video sales pitch to a website and provide more information through a PDF file. The jury, on seeing the sales pitch and the PDF file, judged the quality and ease of use of various applications and made the final decision.

There were more than a hundred entrants and Smaato was very happy about the fact that its award has garnered so much attention. Also, it indicates an important fact – the healthy competition among mobile advertising companies and the rising number of innovative mobile applications. Both of which are very good for the mobile ecosystem.

Lisa LeVasseur, the CEO of DialPlus, was very happy about her company winning the award and stated that DialPlus has made huge progress in a very short period of time. As the winner of the Smaato Mobile Advertising Award, DialPlus will be able to participate at the 2009 Mobile World Congress free of cost and will get to meet four first class venture capitalists from Europe and the U.S. as well.

Categories: Cell Phone Advertising.

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Mobixell gets $6 million funding

Mobile advertising solutions provider Mobixell Networks has got a cool $6 million fund from Apex Partners, Intel Capital, and SMAC Partners. This fund was raised in the fourth round and Mobixell has raised $29 million to date.

Mobixell is based in California and Israel. The company specializes in delivering mobile advertising solutions and mobile multimedia solutions.

It has a pretty good mobile advertising solution package which includes different modules like messaging, video, WAP, ringback tones, and many more. Its mobile advertising solution can process and optimize a variety of mobile content including images, audio files, video files, and MMS.

Its mobile multimedia solutions include special content production suites for mobile content production, mobile webcast gateway, and other multimedia handling solutions.

Mobixell has also got a pretty impressive client list which includes some famous names like Orange, Vodafone, and O2 among others.

Categories: Cell Phone Advertising.

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AdMob - 20 billion ads served, still going strong

AdMob, the leading mobile advertising provider, has reached the milestone of serving 20 billion mobile ads. The company has grown by leaps and bounds and has some staggering numbers to present.

In the one year period of March 2007 – March 2008, the company has progressed tremendously from 500 million ad impressions per month to an astounding 2.5 billion ad impressions per month. Interestingly, AdMob’s 20th billion ad impression came from India, one of the fastest growing mobile markets in the world. It was an ad for HDFC bank displayed in Cricinfo’s mobile site.

One of the things that make AdMob stand out from the rest is its impressive clientele. In fact, it has the most impressive clientele in the world. Both Google and Yahoo use AdMob for mobile advertising solutions. Need I say more?

Categories: Cell Phone Advertising, All things mobile phones.

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