Cox to enter the cellphone advertising market

Cox, a name well known in the television media, is preparing to enter the world of cellphone advertising. Cox is usually known for its television advertisements, but has decided to take its advertising program one step further into the cell phones of customers, thanks to the enormous hype that cellphone advertising has created in the market recently.

As you might know, user participation increases exponentially in any TV program if there is an option for the users to take part in the program through their cellphone. The best example for that would be the American Idol. The country saw millions of text messages being sent to choose their favorite as the American Idol and the program sponsors were simply amazed at the response. Similarly, Cox ran an advertising program for gourmet pizza chain Vocelli on TV last September, where users were asked to send text messages to get discount coupons. When users sent text messages, Cox replied them back with an offer in which customers can opt in to the Vocelli mobile club in order to be able to additional discounts and other offers. The user participation, needless to say, was higher than usual and more than half of the subscribers who sent text messages went on to opt in to the mobile club. This has given enormous confidence to Cox and it’s soon planning to venture into the world of cellphone advertising on a much larger scale.

The interesting thing to be noted here is, Cox partnered with Ping Mobile to run this advertising campaign. As more and more companies are interested in cellphone advertising, small cellphone advertising companies have a great chance to tie up with them and deliver their advertising solutions on a much larger scale.

Categories: Cell Phone Advertising.

0 comments.