Watch 2012 Olympics on mobile TV

Olympics 2012 will mark the beginning of a significant technology that can change the very way mobile phones are being used. I’m talking about Mobile TV. Err… is there any correlation between Olympics and Mobile TV? Yes, there is.

London Olympics would be the most watched event in 2012 without a doubt and mobile operators and mobile advertisers are thinking of ways to make the most out of this opportunity. The answer for that could very well be Mobile TV.

A lot of operators are testing the waters already and they’ll be ready to help you check out Olympics events right on your mobile phone, come 2012. The most important things that could decide the way operators will bring you mobile entertainment are the auctions for L Band Spectrum, 2.6 gigahertz spectrum, and analogue television spectrum. The reason is simple – these auctions will decide which technology can be used to take mobile TV to consumers in the most effective way. Operators are already very busy working on various technologies to make 2012 Olympics go mobile. Check out this list.

Vodafone, in Italy, brings mobile television to users through DVB-H (digital video broadcasting handheld) technology, backed by Nokia.

Orange and T-Mobile use TDtv technology for mobile television and will soon launch about 24 mobile TV channels to test the market.

BT and Virgin used DAB technology for their BT Movio mobile TV, which is now a defunct service.

Qualcomm’s MediaFLO is yet another technology that can work well with the L Band Spectrum.

The only way mobile operators can profit from mobile TV is through mobile advertising. So, there are talks on that too. I’ve already stated my opinion on mobile TV advertising and I think it will open new avenues for both mobile advertisers and mobile operators. Not to mention, we, mobile users, will end up getting so many options in our mobile phone that we’ll find it difficult to choose one.

Categories: Cell Phone Advertising, All things mobile phones, Mobile TV.

0 comments.