Ever since I started to blog about mobile advertising, I’ve blogged about a lot of mobile advertising companies. Yet, some stand out distinctly. One such company is AdMob.
Sure, there are other mobile advertising companies which have been successful in their own right. But still, AdMob is unique in the sense that it has become a market leader in a short period of time.
AdMob, which started off as a small startup with just one staff, has now become a huge success and has served over a whopping 20 billion ads all over the world. On an average, AdMob serves around 3 billion mobile ads. Its founder, Omar Hamoui, is confident that the company will see new highs in the next few years, as mobile advertising industry is predicted to grow enormously by 2012.
AdMob specializes in sending targeted mobile ads to users based on a variety of things like geographical location, preferences, type of handset, and more. Surprisingly, this process is almost entirely automated. AdMob has a gazillion mobile websites as publishers under its belt and enjoys a big market share. However, things will not be the as easy in the future.
Big names like Google, Yahoo, Microsoft, AOL, and Nokia have been eyeing the mobile advertising space for quite some time now and have entered the market with their own service. The competition is going to be fierce and it remains to be seen if AdMob could tackle this monstrous competition.
However, when questioned about the competition in the mobile advertising market, Omar Hamoui simply smiles and says that it will be an interesting battle and it will be easier for a small company like AdMob to adapt to the ever-changing mobile market than it will be for the big names. That, I think, is what you call confidence. What do you say?
Tags: Admob, advertising companies, AOL, geographical location preferences, Google, market leader, market share, Microsoft, mobile ads, mobile advertising, mobile market, Nokia, publishers, targeted mobile ads
Technorati Tags: Admob, advertising companies, AOL, geographical location preferences, Google, market leader, market share, Microsoft, mobile ads, mobile advertising, mobile market, Nokia, publishers, targeted mobile ads
Categories: Cell Phone Advertising.
Looks like it’s the season of banner ads. After Google, Third Screen, AdMob, Yahoo, and most recently Microsoft, Virgin Mobile USA has announced that it will display banner ads to its mobile users who surf the web in their cell phone.
Virgin Mobile will use AOL’s mobile advertising system to display banner ads to users. This is the first time Virgin Mobile is entering the mobile advertising market. However, the CEO of Virgin Mobile has made it clear that they are being very cautious with these ads. These banner ads will be displayed on an experimental basis and depending on the response they get, they might think of expending their territory further.
The way I see it, this is a perfect partnership. Virgin Mobile’s growth has been not so impressive recently due to various reasons and AOL is the classic example of an erstwhile famous company trying to come to terms with the fact that it’s struggling. These two entities have joined hands. So, if things work out well, it might be good for both of them.
Tags: Admob, advertising system, AOL, banner ads, cell phone, CEO, entities, experimental basis, Google, Microsoft, mobile advertising, mobile users, partnership, third screen, Virgin Mobile, virgin mobile usa, Yahoo
Technorati Tags: Admob, advertising system, AOL, banner ads, cell phone, CEO, entities, experimental basis, Google, Microsoft, mobile advertising, mobile users, partnership, third screen, Virgin Mobile, virgin mobile usa, Yahoo
Categories: Cell Phone Advertising, All things mobile phones.
Finally, after weeks and weeks of chaos and confusion, it’s been officially announced that Microsoft – Yahoo deal is not going to happen. Microsoft is fuming at a lost opportunity and Yahoo is having a hard time convincing its shareholders. In the midst of all this, one company is beaming. It goes by the name Google.
If you remember, a lot of bloggers, including yours truly, had predicted what could happen to Google’s dominance if the much hyped Microsoft-Yahoo deal were to materialize. It didn’t happen and now I have my foot firmly in my mouth.
Now, let’s take a look at the situation of all three entities involved – Yahoo, Microsoft, and Google.
Yahoo is perhaps the worst sufferer right now. While Jerry Yang was never interested in Microsoft’s offer, Yahoo’s stockholders thought otherwise. They wanted the deal to go through and salvage the stock price of Yahoo. It didn’t happen and you can already see the effect in its tumbling stock prices.
Microsoft is actually wondering what went wrong with their offer. They offered what was considered a very good price per stock and when Yahoo was not interested, they even raised their offer. But then, Yahoo was not convinced. Microsoft wanted this deal to go through more than anything else, as it would help them grab a significant share of the search engine market. Now, Microsoft has to settle for companies like AOL to form strategic alliances with.
Google is the real winner now, as it’s always been. First, it outbid Microsoft and acquired DoubleClick Inc. Then, it got the FCC to make it mandatory for the winner to open its network to all devices. And now, it has got its biggest competitors Yahoo and Microsoft exactly where it wants. Google is about to get into an ad-partnership with Yahoo wherein it can place its ads in Yahoo’s search engine while Microsoft is left in the lurch.
At the end of the day, Google’s number one position in online search market is safe and now it can continue to concentrate on its new venture of mobile advertising. Initially, Yahoo was going great guns in the mobile world with lots of partnerships and deals that even Google was slightly threatened about its place in the mobile world. Now, Yahoo has lots of business to take care of in its own backyard, Microsoft is not in a position to dominate either the online search or the mobile market, and Google can dutifully work on its Android platform and make it big in the mobile market too.
Given the current position of Yahoo and Microsoft, I don’t think they would be able to challenge Google either in the online search market or in the mobile search and advertising market. In other words, Google’s dominance will continue and there is not a thing Jerry Yang or Steve Ballmer can do about it.
Tags: Android, Android platform, AOL, bloggers, dominance, DoubleClick, doubleclick inc, FCC, Google, jerry yang, Microsoft, Microsoft Yahoo deal, mobile, mobile market, mobile search, online search, search engine market, search market, Steve Ballmer, stock price, stock prices, strategic alliances, Yahoo
Technorati Tags: Android, Android platform, AOL, bloggers, dominance, DoubleClick, doubleclick inc, FCC, Google, jerry yang, Microsoft, Microsoft Yahoo deal, mobile, mobile market, mobile search, online search, search engine market, search market, Steve Ballmer, stock price, stock prices, strategic alliances, Yahoo
Categories: Cell Phone Advertising, Google, All things mobile phones, Yahoo, Microsoft.
Tags: AOL, brilliant article, headlines, merger, Microsoft, news corp, Time, Yahoo
Technorati Tags: AOL, brilliant article, headlines, merger, Microsoft, news corp, Time, Yahoo
Categories: Yahoo.
While rumors are running wild that News Corp might join Microsoft in acquiring Yahoo, another news story has been making headlines for the past few days. It is believed that Yahoo is considering merging with AOL, the internet division of Time Warner.
It is said that Yahoo is not interested in Microsoft’s bid and wishes to stay independent. However, its investors are not amused at the sinking stock prices of Yahoo and they want the management to do something. The perfect solution for that, at least on paper, would be a merger with AOL. AOL, as we all know, has been suffering for god knows how long and a merger with Yahoo would do a lot of good for it.
It is said that Yahoo is ready to give a 20% stake in the Yahoo/AOL merger to Time Warner to bring in some much needed cash inflow. With the money that Time Warner offers for the 20% stake, Yahoo can buy back its stocks and this could lead to a rise in its stock price. So, on paper, this looks like a win-win situation for both Yahoo and AOL. However, neither Yahoo nor AOL has confirmed any of this news, so we’ll have to wait a little more to know more details on this issue.
This is getting interesting by the day. As far as I’m concerned, Yahoo’s decision could have a big impact on its mobile web presence. Stay tuned for more updates folks.
Tags: AOL, cash inflow, headlines, internet division, investors, merger, Microsoft, mobile web, news corp, news story, perfect solution, stake, stocks, stock price, stock prices, time warner, web presence, Yahoo
Technorati Tags: AOL, cash inflow, headlines, internet division, investors, merger, Microsoft, mobile web, news corp, news story, perfect solution, stake, stocks, stock price, stock prices, time warner, web presence, Yahoo
Categories: Cell Phone Advertising, All things mobile phones, Yahoo.
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