Watch what you say about Apple

Regular readers of this blog might know that I’m not exactly a politically correct person and I say just what I want to say. I’ve written for and against a lot of issues regarding mobile phones, mobile phone advertising, and other things. But from now on, I shall restrain myself when I write about Apple iPhone. Or anything Apple for that matter. Not that I’ve changed my writing style or taken a course on political correctness or something. I read the New York Times today. Dan Mitchell had something to say about Apple fans and their so called ‘thin skin.’ Read it and decide it for yourself.

Categories: Rant, Apple iPhone, All things mobile phones.

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iPhone 2.0 from Apple - Are you ready for the future?

Few days back, on March 6, Steve Jobs made an announcement which made everyone sit up and take notice. It focused on something called iPhone 2.0, based on which Apple has planned its moves for the iPhone.

As we all know, the iPhone is what it is today, because it stands out from other phones. In fact, we can’t even categorize Apple iPhone as just another phone. It’s almost like a handheld computer in which you can make calls. So, Steve Jobs has stated that he considers the iPhone to be a platform. Or even better, a multipurpose, handy device meant for both computing and communication. This is what the idea of iPhone 2.0 is based on.

Steve plans to categorize the mobile phone market into two main categories – ordinary mobile phones and the iPhone. While the ordinary mobile phones can be used for calls, text messages (SMS), MMS, songs, radio, and mobile TV, the iPhone platform, as it’s called, will offer superior mobile web browsing, email, instant messenger, multimedia applications, and other things that you can run on a PC.

Ever since its release, iPhone has got 28% of the smartphone market in the U.S. under control which is amazing. As we all know, the U.S. smartphone market is generally dominated by Blackberries and the iPhone is slowly changing that.

Steve Jobs has also mentioned that the next version of iPhone will support Microsoft Exchange Server. Now, this is a very significant move on the part of the iPhone. The reason is quite obvious. Microsoft Exchange Server is the system used to manage applications like email, address book, calendar, and more for big companies around the world. With the iPhone supporting this server, most companies will switch from Blackberry to the iPhone. And that should make Steve a happy man.

Categories: Apple iPhone.

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JPMorgan - watching the mobile advertising industry closely

Just happened to get a glimpse on the “Nothing But Net” report by JPMorgan. It has raised a few questions, come up with a few predictions, and made a few assertions. It’s more of a report on the advertising phenomenon that’s taken the world by storm. I mean, we have advertisers chasing us everywhere – print medium, online, and now mobile phone, which is what I’m interested in.

JPMorgan says it will be a tough job for the advertising companies to show conversions, as the latest developments in the advertising field has put more pressure on them. One example they have quoted is behavioral targeting. JPMorgan says it will definitely increase CPM and could possibly drive more volume. What this means to advertising companies is that they will be in a position where they have to show definite results and good conversion rates, which will push them to perform better and better.

The same applies to mobile advertising, as JPMorgan is having a close look at the industry, especially the developments of Google and the iPhone. JPMorgan predicts that with Google Android and Apple iPhone, things could get a lot better in the mobile advertising industry. What this means to me is that I’m not the only one watching the mobile advertising industry closely, I have some good company.

Categories: Cell Phone Advertising.

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Yahoo mobile internet services to run on Google Android, Windows Mobile, and iPhone

In a move that might have even startled Google, Yahoo has planned to get along with Google to go the mobile way. Confused? Let me paint the complete picture. Yahoo recently launched a mobile developer platform and its latest version of Yahoo Go 3.0. Since then, there has been a buzz in the market that Yahoo is trying really hard to make its mobile internet services reach out to a lot of mobile phones. This news, has confirmed it.

Yahoo has planned to create different versions of its mobile internet services that can run on various mobile platforms, which includes Google Android, Microsoft Windows Mobile, and Apple iPhone. When you come to think of it, it’s a very smart move indeed. Apple came up with its own phone and Google came up with its own mobile phone platform, so Yahoo was not left with much choice. So, it decided to come up with different versions of its mobile internet services, which can run on literally every other mobile phone in the world, thereby making the Yahoo campaign a success. After a long time, a smart and sensible move from Yahoo, I should say.

Categories: Cell Phone Advertising, Yahoo, Mobile Web.

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Access all your emails in one inbox - Here comes Momail

How many email accounts do you have? How many emails to you get every day on an average? Most importantly, how easy would it be to access different email accounts from your mobile phone and read your mails? Sounds a little tedious; right? Well; not any more. Momail is here to make your mobile email experience easier than ever.

Momail is a mobile aggregation service which lets you access all your emails in a single inbox. It collects your emails from different email accounts, compiles them in just one inbox, and lets you access them without any hassle. Similarly, when you reply, Momail will configure things so that your reply will be sent exactly from the email account in which you got the mail. So, no more switching to different email accounts from your mobile browser.

Also, you need not download any kind of app or software to use this service. It uses the existing email platforms in your mobile phone and works perfectly well. Above all, it’s a free service. Currently, the beta version is available and the customer feedback so far has been more than positive, indicating a great response for the service in future.

I have a feeling that this is a fantastic service, as it can reduce a lot of hassles when someone is trying to access his mails quickly. The service is now available in most parts of Europe, the U.S., China, Taiwan, and Kuwait. If it gets clicked big time, soon we can see this service spreading throughout the world. Already Momail boasts that its service can work perfectly well in hundreds of different mobile phone models all over Europe, including Apple iPhone.

As of now, you can become a beta user and try out the service. If you happen to live in any of the countries mentioned above, do try it out and let me know your thoughts.

Categories: Cell Phone Advertising, Mobile Web.

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