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Google recently announced that it will deploy small, custom-made, brand-image ads for mobile phones soon. When it detects a mobile phone browser, these ads will be automatically displayed on the screen. Google thinks these ads will be vital for their future in mobile advertising industry as more and more people are beginning to use their mobile phone for browsing purposes.
If you’re worried that your mobile screen is going to get clustered with lots of ads, don’t be. Google has scaled down these ads to fit into the mobile screen and moreover, only one ad will be displayed at a time, making it easier for the mobile user. Also, Google has instructed the advertisers to link only to pages that are optimized for mobile phones, as viewing normal web pages in mobile phone can be unpleasant some times. The advertisers, as usual, will pay on a per-click basis.
This ad service will be made available to a list of countries including the U.S., France, India, Australia, China, Spain, Russia, and Germany.
It will be interesting to see the response for this move from Google. With Android getting ready to hit the mobile phones soon, this might be even a precursor of things to come.
Tags: advertisers, australia china, brand image, france india, germany, Google, image ads, india australia, list of countries, mobile advertising, mobile phone, mobile phones, mobile screen, mobile user, phone browser, precursor, Russia, spain, web pages
Technorati Tags: advertisers, australia china, brand image, france india, germany, Google, image ads, india australia, list of countries, mobile advertising, mobile phone, mobile phones, mobile screen, mobile user, phone browser, precursor, Russia, spain, web pages
Categories: Cell Phone Advertising, Google, All things mobile phones.
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