I’ve talked about the impact QR codes can have on mobile advertising already in this blog. Now, it seems Americans will have an opportunity to try it out. AT&T recently decided to support one such technology developed by Mobot, a Massachusetts based company.
With this technology, you can use your mobile phone camera to scan a barcode, logo, or picture and get something cool in return. It might be a discount coupon, some cool stuff to download, or a gift voucher. It is also said that depending on the response that AT&T gets, Verizon and T-Mobile might also follow suit.
Google is also very excited about this technology as it might help Google set its foot in print advertising. Google plans to place print ads with barcodes that can be scanned by mobile phone cameras. Google analytics tools will take note of things like how many people scanned the ad and what type of ads got noticed so that you, as a mobile advertiser, can get an idea of how well your ad campaign has performed.
I think this could be a terrific idea if executed well. As a mobile user, I’d always find it easier to scan an ad with my mobile camera and get the info I want as opposed to responding to a text message. What do you guys say?
Tags: AT&T, barcode, discount coupon, gift voucher, Google, Google analytics tools, logo, mobile advertiser, mobile advertising, mobile camera, mobile phone camera, Mobot, picture, print advertising, QR codes, T Mobile, text message, Verizon
Technorati Tags: AT&T, barcode, discount coupon, gift voucher, Google, Google analytics tools, logo, mobile advertiser, mobile advertising, mobile camera, mobile phone camera, Mobot, picture, print advertising, QR codes, T Mobile, text message, Verizon
Categories: Cell Phone Advertising, All things mobile phones.
If you are a Sprint user, make sure you read this to get some freebies from Sprint. Did you see the colorful, full page ad in the Jan ’08 Wired magazine? The ad was very impressive with a tagline and all which read “The captivating future of the barcode.” Now, here’s what you can do with that.
If you happen to have a camera phone, just send a text message “scan” to 70734 and you can download a barcode reading application. Once you’ve downloaded it on to your mobile phone, use it to scan the barcode given in the Sprint ad in that magazine and take a snap to win some cool prizes from Sprint. One of my friends tried this out and got cool ringtones in return.
Are you wondering like “where on earth do I get a Wired magazine now?” Well; don’t worry. You can check out the barcode here and take a snap with your phone. Nah; you can thank me later for being so helpful. 
Unfortunately, I’m not a Sprint user. So, if you guys happen to use Sprint phones, make sure you check this out and let me know what ya all got.
Tags: barcode, camera phone, free gift, mobile phone, Sprint, Wired magazine
Technorati Tags: barcode, camera phone, free gift, mobile phone, Sprint, Wired magazine
Categories: Cell Phone Advertising.
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