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The fact that text message advertising is the most popular form of mobile advertising is something that everyone knows. However, mobile advertisers are trying their hands on different types of mobile advertising to reach their target customers more effectively. Three such types of mobile advertising are rapidly becoming famous with both mobile marketers and people. They are Bluetooth advertising, video ads, and barcodes or QR codes.
Bluetooth advertising is something I’ve talked about a lot of times in this blog. With more than 60% of mobile phones in North America sporting Bluetooth facility, advertising via Bluetooth is a no-brainer. You can download coupons, audio files, video files, and other things via Bluetooth and this has become very popular with mobile users of late. Not surprisingly, the response rate for such ads has been very impressive.
Video ads are something that is a part of mobile videos these days. Most carriers offer free mobile content in the form of videos funded by adverts. Instead of placing these ads before or after the video, advertisers these days try to intersperse these ads with the content in such a way that people don’t find it odd. Product placement is gaining popularity among mobile marketers these days and they are trying to add adverts to mobile videos in a manner the user won’t find annoying.
QR codes or Quick Response codes are becoming rapidly popular. All you need to do is, scan the code with your mobile camera. Immediately, you’ll get a text message with more details on the ad. It’s that simple. In Japan, like I already said, this technology is a rage and it’s now popular in Europe and parts of the U.S.A.
Tags: advertisers, adverts, barcodes, Bluetooth, Bluetooth advertising, brainer, marketers, mobile advertising, mobile camera, mobile content, mobile phones, mobile users, popularity, product placement, qr codes, quick response, rage, response rate, target customers, text message, video ads, video files
Technorati Tags: advertisers, adverts, barcodes, Bluetooth, Bluetooth advertising, brainer, marketers, mobile advertising, mobile camera, mobile content, mobile phones, mobile users, popularity, product placement, qr codes, quick response, rage, response rate, target customers, text message, video ads, video files
Categories: Cell Phone Advertising, All things mobile phones.
MobiBlitz, a well-known media firm in South Africa, recently announced that it will install a number of Bluetooth hotspots in shopping malls across the country. These hotspots will be installed in over 70 shopping malls across the country and the number could go up soon.
These Bluetooth hotspots are a great way for mobile advertisers to reach their customers. Mobile advertising through Bluetooth technology is something that has been discussed a lot in the past. The hotspot, called MobiZone, is like a marketing server which can extend up to 100 meters. A number of such hotspots together will create a network of Bluetooth advertising spots across the country, making it easier for mobile marketers to send targeted ads to mobile users.
To make things easier for people, MobiBlitz has assured that this will be strictly done on an opt-in basis, meaning customers can opt in and opt out any time they want. Also, they’ve assured a zero-virus policy, as Bluetooth activated phones are prone to virus attacks. Apart from mobile ads, customers will be offered movie trailers, weather reports, travel information, news updates, sports updates, and more to make things interesting.
MobiBlitz has already created a buzz and big names like MTV, KFC, and Wrigley will be joining the network soon.
Tags: Bluetooth, Bluetooth advertising, Bluetooth hotspots, Bluetooth technology, hotspots, KFC, MobiBlitz, mobile ads, Mobile advertisers, mobile advertising, mobile users, MobiZone, MTV, shopping malls, South Africa, targeted ads, virus, Wrigley
Technorati Tags: Bluetooth, Bluetooth advertising, Bluetooth hotspots, Bluetooth technology, hotspots, KFC, MobiBlitz, mobile ads, Mobile advertisers, mobile advertising, mobile users, MobiZone, MTV, shopping malls, South Africa, targeted ads, virus, Wrigley
Categories: Cell Phone Advertising, All things mobile phones.
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