Mobicom and Qkey Holdings to launch a unique interactive advertising platform

Mobicom Corp. has joined hands with Qkey Holdings, a digital marketing platform developer. Qkey Holdings has a unique platform which has generated a lot of buzz in the market. In fact, this particular platform is probably the reason why Mobicom signed a joint venture agreement with Qkey Holdings.

So, what’s so special about this platform? It changes an outdoor advertisement like billboard into a mobile based one. Qkey platform has an interactive advertising technology which enables the user to access the outdoor billboard ad through his mobile phone and get the information he wants downloaded in his mobile phone or in his email.

This process takes the revolutionary step of connecting two different forms of advertising – outdoor advertising and mobile phone advertising. Mobicom Corp. is pretty upbeat about this joint venture and thinks this will get a good response from people.

Mobicom is planning to launch this platform first in Asia and has plans to launch it in other markets depending on the response they get from the Asian market. South Korea, Singapore, Thailand, China, and Malaysia are the countries they’ve decided to launch this platform in.

The reason behind Mobicom’s decision to launch the platform first in Asia is very simple. In China, 17% of the total amount spent on advertising goes to outdoor advertising like billboards whereas in the U.S., only around 4% goes to outdoor advertising. So, the response for the platform will be obviously better in the Asian markets.

I think the platform will be a success in the Asian market. The real test though would be in the American and European markets where this kind of advertising is not as popular as it is in Asia.

Categories: Cell Phone Advertising, All things mobile phones.

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UGotItFirst - A unique approach to mobile marketing campaigns

Ever heard of on-the-spot mobile marketing campaigns? Well; you are about to. UGotItFirst is a new entrant in the field of mobile marketing which claims it can come up with mobile marketing campaigns in a matter of minutes.

The company’s marketing process works on an opt-in basis and people who wish to become its members should sign up, give their preferences, and request to get information on those preferred products or services. So, when a member gets an ad on his mobile phone, it will be a relevant advert about his preferred product/service which he can make use of. So, the question of intrusive, spam mobile ads and invasion of privacy does not arise in this situation.

Now, what about the on-the-spot mobile marketing campaign? Let’s say, you are a coffee shop owner. It’s been a dull day and you want to do something to boost your sales instantly by offering a 5% discount on all lattes. You can go to UGotItFirst, choose the number of discount coupons you want to send, and specify your target customer segment. In a matter of minutes, UGotItFirst will send those coupons to people in that location who had indicated their wish to get such deals. The campaign is targeted – the coupon only goes to someone who wishes to get it and he/she is nearby your coffee shop, thereby making it even easier to get a sale.

Apart from this, the company has also got mobile based offers upon completing which mobile users will be paid for. You may have to take part in a survey and complete a poll and you’ll be paid for that. While the amount may not be big, you can always do with a little bit of cash, right?

Despite being a new entrant, there is a lot of buzz about this company in the market. Launched on March 13th, UGotItFirst already boasts of 2000 registered users. Good times, I tell you.

Categories: Cell Phone Advertising, All things mobile phones.

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